Heineken Skyfall Premiere

Heineken Skyfall Premiere

Client:  Heineken

[icon name=icon-comments] On November 6, Heineken Trinidad paid tribute to the 23rd James Bond adventure film, Skyfall. Heineken hosted the event as part of an international campaign celebrating Bond’s new thirst for the premium beer.

The IMAX Trinidad theatre was transformed into an experiential setting based on the 50th Anniversary of the Bond series, where a selective guest list, including the brand’s local fans, trade personnel and friends were among the first worldwide to view the movie. They were treated to 007 inspired food, and performances of the Skyfall theme song as well as a jazz band.

Each guest was also given a Bond-inspired ‘gadget’ parting gift.

+Pepper Events conceptualized and coordinated the event coordinated event including as some aspects of the décor.

[icon name=icon-bookmark] November 2012