- Lack of Accountability. We really don’t know the relationship between investments and results. “Marketers don’t think like business people” (McKinsey CEO/CMO Survey)
- To many practitioners and companies marketing = advertising
- We don’t go deep enough to understand human behaviour. Studying the consumer in action pays huge dividends. In T&T we still operate mostly on gut
- Getting the right mix between old media and new media
- Our low awareness and or lack of credibility in international markets
- Innovation culture is a rarity
- Targeting effectively. Who is your customer and who makes the purchase decision?
- We like quick fixes. We expect to flip the switch and get results.
- We think Customer Service is someone else’s problem.
- We have not embraced the essence of marketing which is differentiation
