Blog

Taxi Driver Showing Passenger His Phone
DON’T CRY FOR UBER T&T
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Here's a blog post on Uber's exit from T&T from our friend, Kelvin Scoon, a marketing battleaxe with over 50 years experience on the client and agency sides: DON’T CRY FOR UBER T&T They know they brought nothing to the party....
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My Pepper Internship
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Today we say farewell to our intern Naphtali as she goes on to continue her studies. Here's a little snapshot of her life at Pepper, in her own words.   Secondary school life ended for me in June 2017. I...
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FInger snapping
How The Best Digital Businesses Make It Look Easy
In today's blog post, our partner Conner from Junction, Vancouver examines aspects of organisations that can determine their success when it comes to digital marketing. We work in a crazy industry — there is no formal education, no certificate of...
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What’s behind the Domino’s Paving for Pizza ad.
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So while doing my research on the Domino's Paving for Pizza campaign, I discovered that they actually did tests of how the pizza is affected by road conditions. Impressive. Scroll down on the link below to see: https://www.boredpanda.com/road-potholes-filling-paving-for-pizza-initiative-dominos/    
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Domino’s paves the way
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We have all had that moment where we see someone do something clever and new, and we say to ourselves, "Why didn't I think of that?" Well, that's exactly what I thought when I saw the Dominoes Paving for Pizza...
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Can Anyone Be Creative? Yes! But also… No.
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“Anyone can be creative” can be the most dangerous statement in advertising. It’s technically true, and any creative will admit that inspiration can come from anywhere and anyone— but let’s be real. Creativity in advertising is a controlled and strategic...
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Yes or No
The Hell Yes or No Social Media Strategy
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Remember when our good friend, Conner visited Trinidad for his Real Estate workshop last year? Check out his blog post below to see which lesson was close to home. Recently, I’ve been spending a lot of time planning out the...
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Should brand “Trini Carnival” be worried?
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In 2009 I went to Vincy Mas for the first time. As I made my way from the tarmac to the main building, I saw a poster at the entrance. I thought it was the customary welcome to visitors. It...
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New Business Owner
The tough-love method to creating a new business social media plan
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Here's our latest guest blog from Conner, our partner who is the founder of Junction, a Digital Communications Company based in Vancouver. Read on to learn how to create a successful social media plan for a new business. I’ve got a...
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Advertising: Does it Work?
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Does Advertising work? First let me say that spending money to advertise your one location bakery brand is a waste of limited resources. But when it comes to advertising brands with mass appeal, things are different. The CEO of a...
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Business man walking up steps
Walk Before You Run – Getting the Most out of Digital Marketing
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We periodically feature blog posts from Conner Galway. He is the Founder of Junction, a Digital Communications Company based in Vancouver with whom we partner. In this blog post, Conner advises on steps you should take to ensure digital marketing success....
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Notepad with the words ''Trends 2018''
Marketing Like It’s 2018 (Because It is)
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We periodically feature blog posts from Conner Galway. He is the Founder of Junction, a Digital Communications Company based in Vancouver with whom we partner. In this blog post, Conner advises how to deliver results while keeping up with trends. Gary...
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