advertising

Why you don’t take a car to pick up your morning paper on the curb.

by Dennis Ramdeen|02 December 201302 December 2013|Blog, Marketing Strategy

We marketers love to do stuff. Let's get the ad in the papers and fast. Let's print flyers. And lately, let's put some ads on Facebook and Google. We go to the how without thinking through the what. And far...

Your brand should have a sound and a smell.

by Dennis Ramdeen|16 November 201326 August 2014|Blog, Marketing Strategy

Some brands stink. Literally. You should make sure that your brand is properly represented through all of your customers' senses. We tend to play the most attention to sight and a lot less to smell and sound. One Operations Manager...

Is Branding bullshit?

by Dennis Ramdeen|15 November 201315 November 2013|Blog, Marketing Strategy

Bones thinks it is. I agree with Bones that far too much emphasis is placed on image and not enough is given to substance. We've become more interested in the sizzle than in the steak. My Quick Service Restaurant career...

7 Common Brand Management Mistakes.

by Dennis Ramdeen|09 November 201309 November 2013|Blog, Marketing Strategy

Not knowing what your brand stands for and does NOT stand for. "The essence of strategy is choosing what not to do." - Michael Porter Instead of trying to claim 3 or 4 attributes for your brand, agree on one...

Does Share of Voice equal Share of Market?

by Dennis Ramdeen|07 November 201307 November 2013|Blog, Marketing Strategy

Firstly a Share of Voice Definition: SOV is defined as an individual brand’s percent of the total spending for the category for a specific time period. So does share of voice equal share of market? The short answer is, it...

T&T Advertising Hall of Fame. Thank you Clive, John, Kitty and David.

by Dennis Ramdeen|23 October 201324 October 2013|Ad Industry, Blog

The Advertising Agencies and the ad community got together earlier this evening to induct its first four 'Hall of Famers'; Clive Belgrave, John Corbin, Katherine Inglefield and David Martin. These people cut the track so that those of us in...

Pepper is looking for a RIGHT brain. (Graphic Designer)

by Bjorn Stodart|11 October 201326 November 2013|News, Pepper

Do you want to work in a place where: Strategy is more important than tactics How you relate to others is as important as your ideas You are encouraged to have your own view Creativity under pressure is expected You...

The power of branding.

by Dennis Ramdeen|10 October 201327 July 2015|Blog, Marketing Strategy

A brand was the action of burning a symbol into the flesh of a horse in order to signify ownership of the animal. Branding started in Sweden in the middle age (476-1492) when the ruling economy was the agrarian and...

The Wall Paper Effect in Advertising.

by Dennis Ramdeen|09 October 201326 August 2014|Blog, Marketing Strategy

Cash is too hard to come by to waste. Market share ditto. So why do we do exactly that when we do wallpaper ads. You know the kinds you don't see because they are so familiar and ordinary. Banks are experts at...

We like vanilla advertising for the same reason we like vanilla ice cream.

by Dennis Ramdeen|05 October 201305 October 2013|Blog, Marketing Strategy

Vanilla is still the most popular ice cream in the US. After all these years you would think that some other flavor would have knocked vanilla off the podium. But vanilla continues as ruler of the freezer and taste buds. At pepper...

Pepper T&T is eight years old. 8 Lessons learnt.

by Dennis Ramdeen|24 September 201325 September 2013|Blog

It takes more than eight years to establish a business (establish = you know with a high degree of certainty that you will be around 8 years from now.) It feels good to be your own boss. But it comes...

Advertising Agencies in T&T “eating a food” too.

by Dennis Ramdeen|14 September 201325 September 2013|Ad Industry, Blog, Marketing Strategy

Mark Silveira in his book says: "Most advertising is neither awful nor great. It’s something infinitely more dangerous. It’s ordinary. So-so, as they put it. Or just plain average, like a lot of other things in the world—products, people, intellects, you...

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