brand

10 Things I would do to differentiate T&T.

by Dennis Ramdeen|19 December 201009 June 2013|Blog, Marketing Strategy

1. Own one thing. (I believe that one thing could be in the area of culture for core segment) 2. Divide to conquer (Segment the market- Conference visitors do not have the same needs as pleasure seekers) 3. Decide what...

Machel understands the Power of Scarcity

by Dennis Ramdeen|28 November 201009 June 2013|Blog, Marketing Strategy

Robert B. Cialdini, Ph.D. in his book Influence: The Psychology of Persuasion describes The Rule of Scarcity — That which is rare or is becoming less available is always more appealing. Show genuine scarcity in the most tangible way you...

Rum don’t Stalk

by Dennis Ramdeen|28 November 201009 June 2013|Blog, Marketing Strategy, Traditional Advertising

Angostura is taking the bold step to promote Rum as a category VS the scotch brands (in particular they are attacking the market leaders JWB and Black and White/aka "two dogs"). I made the point in an earlier post that people...

Meet my digital mentor

by Dennis Ramdeen|12 September 201009 June 2013|Blog, Marketing Strategy

I've been very lucky throughout my career. I've worked with and close to the best in marketing and business. Richard Waddell (RIP) introduced me to Noble Phillip, the best marketing person I know. That was 30 years ago and I've...

Go where your customers are…

by Dennis Ramdeen|21 October 200909 June 2013|Blog, Marketing Strategy

I’m leafing through the Scorch October edition and I run into a Friskies ad. Now let me say up front that I know zero about pets, their needs, their likes and their owners’ buying habits. Yet I was very surprised...

Sampling your product to death…

by Dennis Ramdeen|05 October 200908 June 2013|Blog, Marketing Strategy

We’ve all seen it. The $15 an hour temp, with the branded T shirt, standing behind the decorated table, handing out samples. I must say that we have improved in T&T in this area. Most samplers are pleasant, know something...

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