Eric Barry

SOCA NEEDS AN AD AGENCY
by Eric Barry|26 January 2011|Ad Industry, Blog
I have been called old many times by my younger colleagues. They think it a poke in my rib. I see it as a compliment. Unlike them, I have lived in one era, I am living in the current and...
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Battle of the Exes
by Eric Barry|12 January 2011|Ad Industry, Blog
In the advertising world, it is common for there to be varying levels of tension between the Account Executives and the Graphic Arts Experts from time to time. Unlike a military war where each side is seeking its own interest,...
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Social media and the God given voice
by Eric Barry|05 January 2011|Blog, Digital Marketing
It seems that on a daily basis I am being shown a positive side to the social media phenomenon. I must confess, my views are slowly being swayed from the distrust I had of it. Today's installment of "Convert Barry"...
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Social network
by Eric Barry|02 January 2011|Blog, Digital Marketing
Call me a cynic if you may. I, however, think that the majority of people who use the social network are not very social. If fact, I categorise them as downright rude and selfish. It is no strange sight to...
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Bye local
by Eric Barry|13 December 2010|Blog, Marketing Strategy, Traditional Advertising
During my boyhood, after the jolly free-spending oil boom days were over, the recession hit sweet T and T, “Boop!” like a big stone hit us on the chest. How life had changed for us. People left, right and centre...
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PLAYFUL KISSES IN THE SOCIAL MEDIA
by Eric Barry|11 November 2010|Blog, Digital Marketing
Growing up in a time when television signed off every night and making an overseas call was a hit or miss ordeal, it is amazing to me how in such a relatively short time so much has evolved. Not only...
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Made in T&T. Never!
by Eric Barry|14 October 2010|Ad Industry, Blog, Traditional Advertising
After the euphoria of getting into the advertising world has faded, there is a common realisation and statement from us in the creative department when we look at clever ads on cable television or in foreign magazines – “That would...
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10 Power Napping Tips
by Eric Barry|07 October 2010|Blog
All animals around the world do it at some point during the day. We humans are animals too, so why do we fight it? What am I talking about? I’m talking about taking a five; a good nap; a well...
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Winners at the T&T Film Festival
by Eric Barry|07 October 2010
The fourteen day Trinidad and Tobago Film Festival 2010 came to an end on Tuesday 6th October where winners were announced at the gala closing. From the smorgasbord of films produced locally and abroad, in winners’ row were: [clear] Jury...
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Barry through the looking glass
by Eric Barry|26 August 2010|Blog, Traditional Advertising
It is healthy to view things from a different angle. Sometimes new perspectives are discovered or what is already known is strengthen. In advertising, we send out messages to the public believing that our message best communicates the desire of...
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Left Brain. Left Brain
by Eric Barry|20 August 2010|Ad Industry, Blog
For someone who regularly suffers from short term memory loss, I am surprised by the many things I remember from my childhood. I remember crying like mad in the road as my mother carried me to pre-school when I realised...
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