Eric Barry

India’s incredible tourism campaign
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I have seen numerous tourism ads that give a beautiful vista of the sights and sounds of the country being highlighted, however, I have never experienced one as the Incredible India ads which did what I call "reverse immersion" on...
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An ice cold Coke…literally
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I don't know how the people at Coca-Cola do it. They seem to have a bottomless pit filled with ideas. When I came across an ad where the bottle was made of ice, I had to look at it several...
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Racism is a Business
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Being born in Trinidad and Tobago, a country where the Afro-Trini population is approximately 40%, it always surprises me when I am treated like a minority. Normally it is the minority who is racially profiled or seen as a threat....
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Rape culture. New ad campaign attacks it.
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I love it when creators are so crafty, they can present material that could be risqué or offensive, in such a way that it is digestible. Case in point is the Project Consent campaign which targets rape culture, a topic...
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Me gusta mucho Coca-Cola
What I like about having DirecTV is being able to look at television commercials that are geared for the Latin American audience. I would see many that my colleagues would not. Some are quite enjoyable and memorable. One that I...
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New Year. Old Thoughts.
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2016 has dawned. A Happy New Year to all followers of Pepper’s blog, wishing you happiness, health and success. For my first blog of the year, I reflect on a (disturbing) development on the retail landscape and the psyche of...
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No Words
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For my blog entry this week, I thought of writing about local ads, television ads to be more specific. I thought that I would ask my colleagues at the office to tell me their favourite local television ad, which could...
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The digital dead
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I, like many other Facebook users, have been reminded a friend who has passed each time their birthday comes around. I have often wondered if these profiles would stay on the site forever or the administrator would eventually delete them...
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Sex sells. You don’t.
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It's amazing the pictures that people send to advertising agencies hoping to land a spot in an ad. For some reason, the adage that "sex sells" is their motivation.  Both inner and outer navels express themselves as part of the two-piece...
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No Title
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I am confused. I saw a few weekends ago millions gather on the streets of Paris in the freedom of speech march which bore the slogan “Je Suis Charlie” in response to the attack by Islamic extremists on the office...
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Some like it too hot
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Most of us would have seen Some Like it Hot, the classic 1959 comedic American movie. In 2000, it was voted by the American Film Institute as #1 on its list of the 100 Funniest Movies. The final scene is...
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Miracle on my TV
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I am sure that I am not the only one who says, "I'm not feeling the Christmas spirit." I surmise this is because of the amount of soca music for the upcoming season that is on the airwaves plus the...
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