What makes a Good Agency

Good agency, from client’s perspective:

• Adds value to strategic discussion, not just gofers
• Treats clients’ money as if it is their own (assuming they are good with their money)
• Transparency in billing
• Right chemistry; yes, the ‘like factor’ is critical
• Responsive (almost a prerequisite)
• Gets the attention of the agency’s biggest brains
• Agency personnel use client’s products/services (can’t work for KFC and live in RC unless it’s for research purposes)
• Fights for their work; not a pushover

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