This is really unfortunate – Landons Lannguage Institute. A simple typo could ruin a key component of your brand positioning. There are some other errors in punctuation in the body copy as well. If you’re going to brand your company as a ‘Language Institute’ vs a ‘Learn Spanish in 30 days’ you have given yourself the added responsibility of being precise and clinical.
This reminds me of the day I tried to create the Drive with Care Facebook Fan page.
The first page said ‘Dirve with Care.’ I deleted it immediately and started over. The second page said ‘Drive wtih Care.’ We got to almost 25 fans before a kind fan pointed it out. Again, I deleted the page and started again, inviting the old fans to the new page. What did I do when creating the final page? I copy-n-pasted the title from an email so I’d have no typing to do.
How does a brand recover from such a gaffe?
- Correct the mistake immediately. In this case the name of the Fan Page itself is spelled incorrectly. The Page admin chose to advertise the existing Page, therefore repeating the mistake in the ad. To correct this mistake the page admin will have to delete the page and start again or hope that Facebook institutes its proposed ‘Change your Page Name’ feature sooner rather than later, as of now, there’s no way to change a page name.
- Acknowledge the mistake. A status update saying ‘Oops! Due to a typographical error, we must redirect you to our new Fanpage at Langdons Language Institute’ should suffice.
- Avoid making the mistake in the Future. Yes, the service is offered in order to learn to speak Spanish. Therefore, presumably for a Spanish-speaking page admin, English is a second-language. However, as English is your audience’s FIRST language take the necessary precautions to both prevent embarrassment and bolster confidence.
