Why the “Giraffe” Riddle’s Success Wasn’t Just Dumb Luck

Have you been wondering why your Facebook friends changed their profile photos to a giraffe? Well, they must have gotten the riddle below wrong:

Try the great giraffe challenge! The deal is I give you a riddle. You get it right you get to keep your profile pic. You get it wrong and you change your profile pic to a Giraffe for the next 3 days.

Here is the riddle: 3:00 am, the doorbell rings and you wake up. Unexpected visitors, It’s your parents and they are there for breakfast. You have strawberry jam, honey, wine, bread and cheese. What is the first thing you open?

Why did the “giraffe” riddle become so popular? A marketing blogger wrote that the riddle’s success was just dumb luck and there wasn’t any logic to it. However,  I wasn’t surprised by the riddle’s virality, there were a few things it had going for it:

Facebook users have a competitive spirit.

Candy-Crush

As can be seen by the popularity of social games.

And they are always up for a challenge.

Brain-Teaser

Some of the most popular Facebook posts are brain teasers.

For some reason, Facebook users like to be cryptic.

Breast-Cancer-Status-Updates

Just look at those breast cancer awareness Facebook games.

The Internet loves adorable animals.

Cute-Animals

The cuteness distracts us from the stresses of daily life.

Changing your profile pic is always fun.

Change-Profile-Pic-To-Cartoon

Remember when everyone changed their photos to their favourite cartoon?

Andrew Strugnell.

Andrew-Strugnell

The community manager and youtuber got the riddle from a friend and decided to create a Youtube video, Facebook page and website. Due to his success, he’ll post a new riddle every week.