Digital Marketing

by Pepper Advertising|27 November 201107 June 2013|Blog, Digital Marketing

It's here! An app to play the pan. According to the developers, "The Digital Pan Mobile App is the only steelpan app that is officially and exclusively endorsed by the world governing body for the steelpan, Pan Trinbago. It allows users to...

The Caribbean Digital Expo 2011

by Pepper Advertising|23 November 201107 June 2013|Blog, Digital Marketing

I had the privilege of attending the Caribbean Digital Expo 2011 on November 22 that was put on by Caribbean Ideas in collaboration with several sponsors. As part of an agency with a huge focus on digital marketing, it was indeed exciting...

Coming to a third screen near you.

by Dennis Ramdeen|20 November 201108 June 2013|Blog, Digital Marketing

Traditional marketers, including advertising agencies have largely been in denial about the new digital media. It’s common to be in denial when one is comfortable with the status quo. Someone moved our cheese and it’s much easier to deny than...

If only Gene Miles had social media

by Eric Barry|21 October 201108 June 2013|Blog, Digital Marketing

Last evening I went to the premiere of Tony Hall's new play Miss Miles: The Woman of the World at the Little Carib Theatre. This one woman play starring Cecelia Salazar as Gene Miles was a tour de force as...

Everybody loves Anya

by Pepper Advertising|10 October 201108 June 2013|Blog, Digital Marketing

Sex tape? What sex tape? By appearing on Lifetime's Project Runway and making it to the final 5, Anya Ayoung-Chee has rewritten her "one thing." Beginnings First introduced to the T&T public as our representative to the Miss Universe 2008...

The new Facebook Timeline is WILD!

by Pepper Advertising|08 October 201108 June 2013|Blog, Digital Marketing

This is what your Facebook Fan page is going to look like within the next few weeks (click for a larger view). Everybody who told me they "don't really know how to use Facebook" is really going to be thrown...

preview-customize-facebook-fan-page-tips-tricks-applications

Facebook Fan Pages: Do’s and Don’ts Part Two

by Pepper Advertising|21 September 201108 June 2013|Blog, Digital Marketing

Launching a business or deciding to promote your services on Facebook can seem daunting. We're here to help! In Part One of this series, we gave a couple tips on what NOT to do on your page that might turn...

Facebook Fan Pages: Do’s and Don’ts

by Pepper Advertising|19 September 201108 June 2013|Blog, Digital Marketing

Savvy, budget-conscious entrepreneurs have shrewdly identified Facebook as the perfect venue to market their goods and services to their target audiences for a fraction of traditional costs. Now, it’s your turn. You’ve decided to get with the times and launch...

Have Smartphones Eliminated Talking?

by Pepper Advertising|15 September 201108 June 2013|Blog, Digital Marketing

Once upon a time, in a land far, far away, I used to brag about not having a cell phone. I’d crow about being the last person in the world to get one. I didn’t need one. Why would I...

The Era of the 8-to-4 Job is Over

by Pepper Advertising|27 August 201126 August 2014|Ad Industry, Blog, Digital Marketing

Well, in Trinidad, at least, its slowly coming to a close. More and more of my acquaintances, especially those in the IT field, are working an odd, hazily-demarcated mixture of flexi-time and work-from-home. Pepper, led by our MD, Dennis Ramdeen,...

Cyber Crush: Gaga for Google

by Pepper Advertising|01 July 201108 June 2013|Blog, Digital Marketing, Marketing Strategy

It's just...a little crush I will say it right here and right now...I have a crush on Google..Yes...It sounds weird, but I feel so warm inside everytime I see a new Google development. I remember once thinking..."why can't Google Docs...

WWWWimbledon

by Eric Barry|27 June 201108 June 2013|Blog, Digital Marketing

I remember the days when the only full matches we saw from the Wimbledon tennis championships were the ladies' and men's finals. The rest of the tournaments that we saw were a few seconds during the sport segment of the...

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