Traditional Advertising

Sponsorhip is more than writing a cheque

by Dennis Ramdeen|04 February 201207 June 2013|Blog, Marketing Strategy, Traditional Advertising

One of the ways brands are able to connect with people are through sponsorships of events and alliances with celebrities, social, cultural and sporting groups. In Trinidad and Tobago we are very familiar with TSTT's use of the soca stars, the...

Less > more: 20 minimalist print ads that inspire.

by Bjorn Stodart|24 October 201126 August 2014|Blog, Traditional Advertising

In today’s world, advertisements play a very important role for the success of a product or company. They must deliver powerful messages which attract people’s attention. For print, creative teams have to be imaginative, able to write strong copy, be...

Digicel vs Bmobile in a Kick-up, Round 2

by Pepper Advertising|14 July 201109 June 2013|Ad Industry, Blog, Traditional Advertising

http://www.youtube.com/watch?v=_SkOEvqBPf4 ....and the fight continues. After trying to knock out Digicel in an ad battle in Round 1, bMobile is out for revenge in Round 2. bMobile hits Digicel with a round-house kick to the lower abdominals in its new...

Jamaican culture. Trini culture.

by Eric Barry|08 July 201108 June 2013|Ad Industry, Blog, Marketing Strategy, Traditional Advertising

While viewing the final of the Magnum King and Queen of Dancehall competition on Jamaican television last week, I saw an ad that startled me and I remained in that state long after its thirty seconds had elapsed. There she was, this...

Reaping what we sow

by Eric Barry|14 June 201108 June 2013|Ad Industry, Blog, Traditional Advertising

Yesterday morning I got the news that the 25 year old son of a good friend was kidnapped and the home of another friend was deliberately burnt to the ground by some young men living in her area. Once again...

Digicel vs Bmobile in a Kick-up

by Pepper Advertising|08 June 201108 June 2013|Ad Industry, Blog, Traditional Advertising

Ding! Ding! Ding! Round 1 goes to.... bMobile? bMobile is 'kicking' up some fun at Digicel's expense. A bMobile branded street fighter is seen knocking out 'Redz,' dressed down to his face paint as Digicel's 'Iron Top Up' character. These...

Are Ad Agencies dying?

by Dennis Ramdeen|27 May 201108 June 2013|Ad Industry, Blog, Traditional Advertising

As the operator of an ad agency, I have to tell you that these days I have been thinking about the changes I'm seeing and wondering if agencies will survive. Here's some of the things that we did not have...

Is Japs the new Royal Castle?

by Dennis Ramdeen|25 April 201108 June 2013|Ad Industry, Blog, Traditional Advertising

For those of us whose universe is defined as west of the lighthouse, Japs could be a wrecker service. I first heard about Japs from a senior Vemco executive whose body language revealed some concern. (Vemco's owners are the major...

Of Kilts and Skirts

by Eric Barry|14 February 201108 June 2013|Blog, Marketing Strategy, Traditional Advertising

I stayed away from writing a blog on the Angostura Single Barrel campaign despite my dislike of it and my confusion as to the intended target market. I really was not in the mood to do that critical reviewing thing...

Can T&T do without Carnival?

by Dennis Ramdeen|21 December 201025 February 2014|Blog, Traditional Advertising

Can T&T do without Carnival? Some people might answer "hell yes". They see it as providing the space for lewdness and drunkenness and a loss of productivity. Others would say "are you mad?" My guess though is that even in...

Where will you spend next year’s budget?

by Dennis Ramdeen|15 December 201009 June 2013|Blog, Marketing Strategy, Traditional Advertising

What will deliver the goods for you in 2011 in terms of advertising ROI? The options available are captured in the following marketing drivers: Advertising, Public Relations, Direct Mail, Sponsorships and Events, Digital (online and mobile) and Word of Mouth....

Bye local

by Eric Barry|13 December 201009 June 2013|Blog, Marketing Strategy, Traditional Advertising

During my boyhood, after the jolly free-spending oil boom days were over, the recession hit sweet T and T, “Boop!” like a big stone hit us on the chest. How life had changed for us. People left, right and centre...

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