advertising

by Dennis Ramdeen|22 July 201108 June 2013|Blog, Marketing Strategy

A hot dog stand could get along without mustard, onions, relish, bacon bits and maybe even ketchup. It could not survive without hot dogs. So I started thinking what's the hot dog of ad agencies? What's the absolute must have...

10 ways you know your ads are working

by Dennis Ramdeen|17 June 201108 June 2013|Ad Industry, Blog

You are meeting and sometimes beating sales targets Your brand name starts appearing in songs Competitor references your ads in their ads People start blogging about your brands or discussing them offline and on FB Online ads are very track-able. ...

Are Ad Agencies dying?

by Dennis Ramdeen|27 May 201108 June 2013|Ad Industry, Blog, Traditional Advertising

As the operator of an ad agency, I have to tell you that these days I have been thinking about the changes I'm seeing and wondering if agencies will survive. Here's some of the things that we did not have...

New Age advertising – The rise of Twitter

by Pepper Advertising|26 May 201108 June 2013|Blog, Digital Marketing, Marketing Strategy

twit·ter v. twit·tered, twit·ter·ing, twit·ters v.intr. 1. To utter a succession of light chirping or tremulous sounds; chirrup. 2. a. To speak rapidly and in a tremulous manner: twittering over office gossip. b. To giggle nervously; titter. 3. To tremble...

10 Things Gayelle can do to survive.

by Dennis Ramdeen|22 May 201108 June 2013|Blog, Marketing Strategy

Gayelle appeals to a niche target in a tiny tiny population. So that's niche squared. So on it's best day Gayelle will only ever attract a tiny tiny audience. And advertisers most times don't use mass media to reach tiny...

Ten things Marketing Managers should not have to worry about.

by Dennis Ramdeen|15 April 201108 June 2013|Ad Industry, Blog

Doing what their boss wants. Having enough product. (to sell) Creative by committee Frequent budget slashing Inconsistent product quality Frequent price changes Poor company ethics (applies to any manager for that matter) Uncompetitive compensation Non-alignment with Sales Manager and sales...

Creative by Committee?

by Dennis Ramdeen|14 April 201126 August 2014|Blog, Marketing Strategy

Creative by Committee does not work... I've always been against creative by committee. So I googled to see what others think about this and found this gem of an opinion below from Wendistry: Here are some of the reasons why...

Marketing Lessons from a Four Star General.

by Dennis Ramdeen|12 April 201108 June 2013|Blog, Marketing Strategy

It all comes down to one thing. There's no sense making excuses or blaming others. Here's his story. Born in the Bronx to Jamaican parents. He did not attend West Point or go to an Ivey League School. He was...

Size and color matter…and so does being different.

by Dennis Ramdeen|22 January 201108 June 2013|Ad Industry, Blog

I came across a Cahners Survey on black and white VS color ads which is logical. And given its robust sample size it's probably true generally speaking. It concludes that color ads work better than black and white ads. And...

Don’t advertise. Get your service right first, please.

by Dennis Ramdeen|14 January 201108 June 2013|Blog, Marketing Strategy

I'm finding myself telling my service clients, with increasing frequency, to focus on their operations before investing in advertising. And recently the pepper GM has been turning my advice on me telling me that pepper should not be looking for...

Media Schedules are the ‘orphans’ of advertising (and so are the people who plan them)

by Dennis Ramdeen|28 December 201009 June 2013|Ad Industry, Blog

Winfield Aleong, my first mentor in the advertising business, used to lament that clients would spend hours haggling over the punctuation in a headline and leave the approval of their media schedule to one of their juniors. Of course the...

Where will you spend next year’s budget?

by Dennis Ramdeen|15 December 201009 June 2013|Blog, Marketing Strategy, Traditional Advertising

What will deliver the goods for you in 2011 in terms of advertising ROI? The options available are captured in the following marketing drivers: Advertising, Public Relations, Direct Mail, Sponsorships and Events, Digital (online and mobile) and Word of Mouth....

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