advertising

Advertising Wear Out – Can your advertising help your Competitor?

by Dennis Ramdeen|09 December 201009 June 2013|Ad Industry, Blog, Traditional Advertising

Is there such a thing as advertising wear out? The short answer is yes. The wear out factor was alive and well in the recent elections campaign in T&T when both parties appeared to have a bottomless bag of money...

Rum don’t Stalk

by Dennis Ramdeen|28 November 201009 June 2013|Blog, Marketing Strategy, Traditional Advertising

Angostura is taking the bold step to promote Rum as a category VS the scotch brands (in particular they are attacking the market leaders JWB and Black and White/aka "two dogs"). I made the point in an earlier post that people...

The brand gurus have become commodities ourselves

by Dennis Ramdeen|23 November 201009 June 2013|Blog, Marketing Strategy

I was thinking about how agencies in Trinidad and I imagine the world over have become commodities. What irony that we who parade as masters of differentiation and the inventors of the usp are not differentiated ourselves. So when I...

The New Business Pitch- AKA Powerpoint Hell

by Dennis Ramdeen|18 November 201009 June 2013|Ad Industry, Blog

I have sat on both sides of the table in an ad agency pitch. One of them included a native Indian tribe as the Agency sought to give themselves the edge. It's always too much about how do we woo the client...

10 reasons why I wish pepper had done this Orkin ad

by Dennis Ramdeen|06 November 201009 June 2013|Blog, Traditional Advertising

Its single mindedness (just in case you did not get it; We'll get you wherever you are Mr. Pest) Clearing the room was pure genius Copy and graphics are saying the same thing (one selling idea) Branding is adequate (client did...

10 Common Ad Agency sins

by Dennis Ramdeen|26 October 201009 June 2013|Ad Industry, Blog

Having an Accountant run the shop. Or make marketing decisions. Not letting the media buyer in on the brand strategy. Developing a campaign without a clear single minded positioning. What are you advertising then? Promising stuff to the client and not...

10 Things that worry me about the Ad Business in T&T

by Dennis Ramdeen|25 October 201009 June 2013|Ad Industry, Blog, Traditional Advertising

Not enough marketing mentors. So whose teaching marketing craft? Ads that win awards don't necessarily sell more products. The ad industry is not investing in any self improvement. Research is non-existent. So we are all guessing. Tactics trump strategy. With...

Made in T&T. Never!

by Eric Barry|14 October 201026 August 2014|Ad Industry, Blog, Traditional Advertising

After the euphoria of getting into the advertising world has faded, there is a common realisation and statement from us in the creative department when we look at clever ads on cable television or in foreign magazines – “That would...

Ad vs Ad: ‘Eid Mubarak’ 2010

by Pepper Advertising|05 October 201011 October 2013|Blog, Traditional Advertising

Let's play Ad vs. Ad. You get to choose which ad does it better in 6 head-to-head rounds. Your criteria for deciding - all the stuff designers aim to achieve - proximity, visual hierarchy, a/symmetry, repetition, unity, contrast, dynamics &...

Why we buy? Shattering marketers’ cherished beliefs

by Dennis Ramdeen|04 October 201009 June 2013|Blog, Marketing Strategy, Traditional Advertising

Someone I admire a lot told me about this book. So I went hunting for it online. It basically shatters long held beliefs of marketers. Like the idea that sex sells. Check out this excerpt from the book on finding...

10 Things I’ve learnt in 2010 about Digital Media

by Dennis Ramdeen|29 September 201009 June 2013|Blog, Digital Marketing

Facebook is your friend and it's not limited to teens Digital is about engagement not the number of friends you have. Depth trumps width There is one client we have who really really gets it. Hint: He makes lots of cheddar Hootsuite...

Meet my digital mentor

by Dennis Ramdeen|12 September 201009 June 2013|Blog, Marketing Strategy

I've been very lucky throughout my career. I've worked with and close to the best in marketing and business. Richard Waddell (RIP) introduced me to Noble Phillip, the best marketing person I know. That was 30 years ago and I've...

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