Marketing

by Dennis Ramdeen|25 April 201108 June 2013|Ad Industry, Blog, Traditional Advertising

For those of us whose universe is defined as west of the lighthouse, Japs could be a wrecker service. I first heard about Japs from a senior Vemco executive whose body language revealed some concern. (Vemco's owners are the major...

Caribbean Airlines seeing RED.

by Dennis Ramdeen|16 April 201108 June 2013|Blog, Marketing Strategy

What should CAL do to send RED back to Ireland? Have a read of the How Budget Airlines work below and it offers some clues as to what RED is likely to do to win share profitably. The thing about...

Ten things Marketing Managers should not have to worry about.

by Dennis Ramdeen|15 April 201108 June 2013|Ad Industry, Blog

Doing what their boss wants. Having enough product. (to sell) Creative by committee Frequent budget slashing Inconsistent product quality Frequent price changes Poor company ethics (applies to any manager for that matter) Uncompetitive compensation Non-alignment with Sales Manager and sales...

Creative by Committee?

by Dennis Ramdeen|14 April 201126 August 2014|Blog, Marketing Strategy

Creative by Committee does not work... I've always been against creative by committee. So I googled to see what others think about this and found this gem of an opinion below from Wendistry: Here are some of the reasons why...

Soca Monarch: Talent Contest or Elections?

by Dennis Ramdeen|07 March 201108 June 2013|Ad Industry, Blog, Marketing Strategy

Once upon a time Soca Artists got on stage, strutted their stuff and at the end of the night someone was named Soca Monarch or Chutney Soca Monarch. Ask Ronnie McIntosh or Sonny Man or Superblue, the latter would...

Attending… Maybe… Awaiting… 10 ways to get her to choose your brand

by Dennis Ramdeen|25 December 201022 October 2013|Blog, Marketing Strategy

Make sure your brand works (does what it says it would do) Own one thing in her mind and heart (what do you mean to her? Single-minded clarity please) Make sure it's there when she wants it (Coke says they...

10 Things I would do to differentiate T&T.

by Dennis Ramdeen|19 December 201009 June 2013|Blog, Marketing Strategy

1. Own one thing. (I believe that one thing could be in the area of culture for core segment) 2. Divide to conquer (Segment the market- Conference visitors do not have the same needs as pleasure seekers) 3. Decide what...

10 Things to do to beat your competition

by Dennis Ramdeen|02 December 201009 June 2013|Blog, Marketing Strategy

Butting heads is the old way which does not work today. Forget your competition and focus all your energies on your customers instead Evangelize your brand with your staff. Goal: They should be a personification of your brand Break down the...

The brand gurus have become commodities ourselves

by Dennis Ramdeen|23 November 201009 June 2013|Blog, Marketing Strategy

I was thinking about how agencies in Trinidad and I imagine the world over have become commodities. What irony that we who parade as masters of differentiation and the inventors of the usp are not differentiated ourselves. So when I...

Who are you following?

by Dennis Ramdeen|01 October 201002 October 2010

Who are you learning from? No this is not a blog about Twitter. Rather I'm asking how are you learning to be a better brand manager or marketeer or seamstress or network installer or scrap book keeper or waiter? Who...

10 Things I’ve learnt in 2010 about Digital Media

by Dennis Ramdeen|29 September 201009 June 2013|Blog, Digital Marketing

Facebook is your friend and it's not limited to teens Digital is about engagement not the number of friends you have. Depth trumps width There is one client we have who really really gets it. Hint: He makes lots of cheddar Hootsuite...

Meet my digital mentor

by Dennis Ramdeen|12 September 201009 June 2013|Blog, Marketing Strategy

I've been very lucky throughout my career. I've worked with and close to the best in marketing and business. Richard Waddell (RIP) introduced me to Noble Phillip, the best marketing person I know. That was 30 years ago and I've...

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