Who are you following?

Who are you learning from?

No this is not a blog about Twitter. Rather I’m asking how are you learning to be a better brand manager or marketeer or seamstress or network installer or scrap book keeper or waiter?

Who are you looking to for advice and counsel. What are you reading? Whose blog comes into your inbox every morning at 6.30am?

Recently on my trip to Orlando, I met Mike and Cindy. Mike was the newbie learning from the pro Cindy how to serve breakfast customers at the Marriott Hotel Restaurant. He followed Cindy’s every move soaking up everything she did like a sponge. He was largely unproductive so that one day soon he could be indispensable.

Find someone to follow

He did nothing but look, listen, smile and ask the odd question. And we all need to find a Cindy to mentor us in whatever field we’re in.

There is a serious shortage of good marketing people in T&T. That’s because we are not doing like Mike and Cindy. The Marriott has figured out that the investment in mentor-ship pays back big time.  If you don’t have a Cindy, find one fast.