- Cash is precious. (so think long and hard before your commit it)
- Make sure you always know the financial state of the business
- Traditional advertising has lost its monopoly on the mind
- Brands should own one thing (actually I always knew that)
- Recognition, rewards and punishment need to be clear and consistent (staff must know what is expected of them)
- Go digital or die
- People must keep learning (and the web makes it easy)
- The Internet has changed everything (e.g. outsourcing from wherever, whenever is easy and effective)
- Implementation, follow-up and enforcement is key (internally and externally)
- Without effective execution, strategy becomes an academic exercise (so good strategy is not enough)
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About Author
Dennis RamdeenAugust 1, 2005
Anatomy of a CampaignAugust 2, 2005
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16 August, 2010, 2:54 am
10 things I've learnt working in advertising over the last 3 years
1. Clients don't really know what they want
2. 'day before yesterday' is the deadline for everything
3. the logo must always be made bigger
4. white space is not a bad thing
5. social media can help or hurt brands or both
6. email is the best form of communication
7. artists dislike when you send them stock photography images to use
8. nobody knows or appreciates how much work it takes to get an ad approved
9. digital/ online advertising is more precise and time consuming than traditional advertising
10. there is never a dull moment in advertising!
anyone else wants to share their top 10?