Marketing

by Dennis Ramdeen|02 December 201226 August 2014|Blog, Marketing Strategy

Made from fresh...never from powder. That is the point of difference the folks at Hand Arnold are banking on to carve out a piece of the lucrative ready to drink (RTD) milk market in T&T. Will it work?

Marketing is dead.

by Dennis Ramdeen|01 December 201207 June 2013|Blog, Marketing Strategy

When Bill Lee wrote the article Marketing is Dead in the Harvard Business Review he cited research done among CEOs and decision makers; "73% of them said that Chief Marketing Officers lack business credibility and the ability to generate sufficient business...

How to make T&T’s Dimanche Gras show more marketable?

by Dennis Ramdeen|17 November 201207 June 2013|Blog, Marketing Strategy

Short answer? Agree on the target and give them what they want at the right price. Is it people sitting in the stands? Or is it people sitting in their sofa in the middle of winter in their basement in...

Diversify or die. A lesson from a T&T start up.

by Dennis Ramdeen|14 October 201208 June 2013|Blog, Marketing Strategy

Pepper is doing in seven years what T&T has not been able to do in 50 years. We are diversifying. In the early years we had one client represent 50% of our revenue. And because they knew that they were...

Nike+ gets a high score.

by Bjorn Stodart|18 July 201207 June 2013|Ad Industry, Blog

Thanks to Nike+, exercise is officially a video game. That's the clear message delivered in these two eye-catching ads for Nike+. The FuelBand product (an accelerometer you wear on your wrist which tracks your activity and energy expenditures and translates...

Building a brand is a relay. Not an individual race.

by Dennis Ramdeen|04 March 201207 June 2013|Blog, Marketing Strategy

In the movie Safe House, Denzel Washington tells his co-star Ryan Reynolds: ‘When they tell you “You’ve done a fine job, son. We’ll take it from here. That’s when you know you’re screwed." Got me thinking about my favorite topic:...

It’s the little things that make me love you so.

by Dennis Ramdeen|06 January 201207 June 2013|Blog, Marketing Strategy

No I'm not talking about my wonderful wife Rebecca. I'm talking about my second love: brands. So often as brand managers we are looking for the big idea and sometimes the silver bullet. The one that will catapult us into...

10 things T&T ad agencies need to fix.

by Dennis Ramdeen|14 December 201107 June 2013|Ad Industry, Blog

People management skills. We have Creative Directors and Media Directors and no People Directors. Stop the train. Speed is killing the quality of creative. Great ideas cannot be born in the time it takes to microwave popcorn. Pitching Creative ideas...

Many roads to the mind. Why everyone is an advertising expert.

by Dennis Ramdeen|08 December 201107 June 2013|Ad Industry, Blog

When you go to your dentist, mechanic or baker, they can more or less give you a few options to solve your problem. Do a filling. Remove the tooth. Put in a cap. Change the radiator. Go with the red velvet cake. In advertising it's not...

Horse Racing looking for a Silver Bullet.

by Dennis Ramdeen|01 December 201107 June 2013|Blog, Off-Topic

Two thoroughbreds come to mind when I think of the waste that is about to take place in two days time. The waste I refer to is the much acclaimed saviour of horse racing in T&T; the Caribbean Nations Racing Challenge. And the two...

Is your brand leaving money on the table?

by Dennis Ramdeen|25 June 201108 June 2013|Blog, Marketing Strategy

Should Mario's sell chicken and chips? Should Dopson's Roti Shop sell cheese cake? Should pepper advertising ad agency be doing Events and Social Media? Can Kiss launch an ice cream brand? What about Chubby juice? Can Unipet get into car...

9 Questions with… Dennis Ramdeen

by Pepper Advertising|18 May 201108 June 2013|Blog, Marketing Strategy, News, Pepper

Pepper kicks off its 9 Questions video series in a sit-down with our very own Managing Director and Chief Inspirer - Dennis Ramdeen. Dennis' illustrious career in marketing includes crafting the marketing strategies of KFC, Stag and Wendy's. Dennis is...

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