differentiation

Fatima fete ticket lottery – CONGRATULATIONS!!!!

by Dennis Ramdeen|26 January 201209 June 2013|Blog, Marketing Strategy

Differentiation is key to branding. The Fatima Fete, put on by its Old Boys Association (FOBA), continues to show that its organisers understand what it means to be different from the rest. Barry Davis and his team have come up...

It’s the little things that make me love you so.

by Dennis Ramdeen|06 January 201207 June 2013|Blog, Marketing Strategy

No I'm not talking about my wonderful wife Rebecca. I'm talking about my second love: brands. So often as brand managers we are looking for the big idea and sometimes the silver bullet. The one that will catapult us into...

Brand differentiation made fresh.

by Dennis Ramdeen|18 December 201107 June 2013|Blog, Marketing Strategy

I'm spending Christmas in Vancouver and in my neighbourhood browsing trek came across Cobs. You actually smell them before you see them. Their sidewalk sandwich board makes one simple claim: "Baked Today. Sold Today." COBS Bread bakers create traditional and gourmet breads...

10 things T&T ad agencies need to fix.

by Dennis Ramdeen|14 December 201107 June 2013|Ad Industry, Blog

People management skills. We have Creative Directors and Media Directors and no People Directors. Stop the train. Speed is killing the quality of creative. Great ideas cannot be born in the time it takes to microwave popcorn. Pitching Creative ideas...

New business pitches. How do you win?

by Dennis Ramdeen|18 November 201108 June 2013|Ad Industry, Blog

Greg Verdino in a recent blog post had this to say about pitches. "Anyone who has spent time at agencies knows that the new business pitch process, though a necessary evil, is absolute hell. You expend lots of resources, usually...

Ian Alleyne and Christmas. Doh hot yuh head.

by Dennis Ramdeen|02 November 201108 June 2013|Blog, Marketing Strategy

I can just see it. The client says "We need something that will break through the clutter this Christmas. We don't have as big a budget as Standards and Courts. And we need people talking about American Stores." They may have even...

Ham and Grog. Does a promotion have a shelf life?

by Dennis Ramdeen|31 October 201108 June 2013|Blog, Marketing Strategy

Every Christmas COURTS features their "Ham and Grog" Promotion as their point of difference; to get their cash register to ring in the crucial last quarter. In fact, the promotion predates COURTS and was invented by its forerunner Huggins. The...

Fatima College as brand.

by Dennis Ramdeen|16 October 201108 June 2013|Blog, Marketing Strategy

After attending the Annual Salt and Pepper Annual Fundraiser last night I got thinking about my school again. Salt and Pepper allows Fatima Old Boys who can cook to show off their skills and raise some dollars for their school. ...

Would Rolex sponsor an All Fours League?

by Dennis Ramdeen|08 October 201108 June 2013|Blog, Marketing Strategy

As marketing people we need to be brand police. Brand police make sure that brands stay faithful to their positioning. For example, Single Barrel has been spending the last two years trying to convince YUMA's (young upwardly mobile adults) that it is...

What is marketing? Lessons from a nutty entrepreneur.

by Dennis Ramdeen|29 August 201108 June 2013|Blog, Marketing Strategy

Remember Jumbo? He was the flamboyant nuts man who crafted a business out of selling nuts at sports and cultural events. We can learn a lot from him about Marketing. His brand name, Jumbo, I imagine, was selected so as...

Are we advertising people snake oil salesmen?

by Dennis Ramdeen|27 August 201108 June 2013|Ad Industry, Blog

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." - John Wanamaker, US Department Store Merchant John Wanamaker got it right a long time ago I think. Both in terms of the message...

Can this German take Trinidad and Tobago to Brazil?

by Dennis Ramdeen|17 August 201108 June 2013|Blog, Off-Topic

I was lucky to be one of the first to meet Leo Beenhakker when he first set foot on TT soil and got to spend some time with him. He was obviously a very experienced manager. And while I have...

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