What’s your cinnamon?
Today I had vanilla ice cream on apple pie for dessert after a home meal. It was good but what really made it great was the cinnamon I added, on a whim. It took the experience from good to great!...
continue readingHow do we get out of the muddy pond?
Out of Yesterday’s Rejection, onward to a new perfectionFrom a hunger came a feel, from that feel we shaped the steelSo we sing the song of praise for those whoHelped to clear the path that we can see throughSo now...
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Pepper to enter bed and breakfast market.
In order to diversify its income stream, Pepper Advertising has announced its entry into the Bed and Breakfast Market. The Company's founder, Dennis Ramdeen, said "we're always challenging ourselves to come up with ways to extend the pepper brand equity...
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T&T, are you afraid of your boss?
In a recent UK study, almost half of workers have admitted that they are scared of their bosses. Senior civil servants claimed to have the worst, with 72% describing those in charge as menacing, according to a survey. I guess...
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How can we improve our crisis communications in T&T?
Crisis Management, including communications is a speciality, and I do not pretend to be an expert. But I believe there are a few fundamentals to managing a crisis including the communications. Here's my list: - Take responsibility (even if someone...
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Are you a courier or a creator?
Firstly, this post is not meant as a diss to couriers. They play a key role in moving things forward. But too many of us go through life acting like couriers. We wait for an instruction and only act when...
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Should Corporate T&T ban Facebook from the office?
Should Facebook be allowed to come to work? At pepper advertising we tried to ban it a few years ago but weak enforcement gave it life. At the time we were acting like a traditional media agency in a new...
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What does Sparrow mean to us in T&T and the West Indies?
To me Sparrow is many things. He feeds our conscience; the conversations we have with ourselves about life and the opinions we form to shape our values and actions. He is also an escape from the stress of life, as we sing...
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How do we treat our elderly in T&T?
In T&T we love Granny. I think. But I've been noticing that things might be changing. Growing up we all lived together; 3 generations, Just like the The Mediterranean and Latin culture: One big, happy family. Mediterranean and Latin cultures...
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12 ‘hard to make’ predictions about T&T Carnival 2014. (that I will go ahead and make anyway)
Bands/masquerders will complain about how long they had to wait to get into the Savannah with 3 to 4 hour waits on one spot Bunji or Machel or both will win Soca Monarch A south band will not win Panorama...
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My Christmas gift to brand managers.
So how do you make sure your brand wins in 2014? In short, stop following the crowd. Start your own movement. You may have noticed that it's getting harder and harder to reach people. So you have to be maniacally...
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6 Biggest challenges facing marketers in T&T.
Measuring ROI on investments Creating positive customer experiences Branding and brand discipline, in a sea of products and brands Mining insights by leveraging data Acquiring new customers Keeping existing customers
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About Author
Dennis RamdeenAugust 1, 2005
Anatomy of a CampaignAugust 2, 2005
Strategy is the name of…August 2, 2005
Ingredients of SuccessAugust 2, 2005
