Marketing Strategy

In the land of the blind, a one eye man is king.
by Dennis Ramdeen|27 November 2013|Blog, Marketing Strategy
It's easy to throw up your hand and say your service will never improve.  The thing is you don't need it to be anywhere near perfect.  You just need it to be better than your competition.  In Trinidad and Tobago,...
continue reading
You don’t want to know what Dopson’s Roti Shop did me.
by Dennis Ramdeen|27 November 2013|Blog, Marketing Strategy
Let me start with a confession.  I like Dopson's Roti.  I have followed it from Picton Street to lower Maraval Road and now to its present location on Maraval Road near Rust Street.  (I think they were also on Marli...
continue reading
Your brand should have a sound and a smell.
by Dennis Ramdeen|16 November 2013|Blog, Marketing Strategy
Some brands stink.  Literally.  You should make sure that your brand is properly represented through all of your customers' senses.  We tend to play the most attention to sight and a lot less to smell and sound.  One Operations Manager...
continue reading
Is Branding bullshit?
by Dennis Ramdeen|15 November 2013|Blog, Marketing Strategy
Bones thinks it is.  I agree with Bones that far too much emphasis is placed on image and not enough is given to substance.  We've become more interested in the sizzle than in the steak. My Quick Service Restaurant career...
continue reading
When last have you listened to your customer?
by Dennis Ramdeen|10 November 2013|Blog, Marketing Strategy
Yes you.  And I don't mean hiring a research house to do a focus group for you.  I'm talking about listening yourself.  So if you sell a hair product do you go sit in the salon and see it used...
continue reading
7 Common Brand Management Mistakes.
by Dennis Ramdeen|09 November 2013|Blog, Marketing Strategy
Not knowing what your brand stands for and does NOT stand for.  "The essence of strategy is choosing what not to do." - Michael Porter  Instead of trying to claim 3 or 4 attributes for your brand, agree on one...
continue reading
Does Share of Voice equal Share of Market?
by Dennis Ramdeen|07 November 2013|Blog, Marketing Strategy
Firstly a Share of Voice Definition: SOV is defined as an individual brand’s percent of the total spending for the category for a specific time period. So does share of voice equal share of market?  The short answer is, it...
continue reading
11 possible reasons why concert goers gave Ne-Yo and R Kelly the red light.
by Dennis Ramdeen|04 November 2013|Blog, Marketing Strategy
Ne-Yo and R Kelly's best before date may have passed especially the latter. (Nigel Telesford described him as aging) Perception that R Kelly does not show up fueled by press articles. Promoter mixed callalloo with steak.  The musical genres just...
continue reading
Neither Fish nor Fowl.
by Dennis Ramdeen|01 November 2013|Blog, Marketing Strategy
People often build their factory (restaurant, real estate agency, hotel) without absolute clarity on what they want it to represent in the eyes of their customers. They hire architects and interior designers and invest tons of dollars in bricks and...
continue reading
Brand Momentum.
by Dennis Ramdeen|25 October 2013|Blog, Marketing Strategy
It’s hard to stop a brand on a roll. Either moving up or down, people follow a brand’s momentum.  I've seen what happens when 'town' says you're hot.  I've also seen what happens when 'town' says you're not.  And it's...
continue reading
Interruptions? Ain’t Nobody Got Time For That!
by Pepper Advertising|24 October 2013|Blog, Marketing Strategy, Traditional Advertising
Over the past few weeks sleeping babies were woken up, young people were disturbed from studying and migraines were triggered as campaign trucks blasted loud music in neighbourhoods across the country. While many citizens are overjoyed that local elections have...
continue reading
T&T people, how do you recover?
by Dennis Ramdeen|24 October 2013|Blog, Marketing Strategy
Not from a hangover.  How do you recover when you give bad service?  Or when something goes wrong with your product?  I started thinking about this when I saw the speed with which Blue Waters came to our office at...
continue reading