I’ve only just caught wind of the tail-end of this 6-week long campaign.
The Trinidad & Tobago Stock Exchange (TTSE) is giving away $12,000 worth of shares via Facebook. Since it’s generally agreed that Facebook is boring now, (unless you’re playing Farmville, or Mafia Wars, or Cafe World, or Sorority Life, or Bejeweled Blitz) you may have missed it.
Like all ads on Facebook, it’s unobtrusive. Almost too much so. Why don’t TT ads on Facebook look like TT ads at all?
Hello, Stock Market
The great thing about the Stock Exchange’s campaign, is that it’s introducing people to the TT stock market. Where before you may have felt that stocks and bonds were the domain of business execs, you now start envisioning yourself as a stock owner.
A share of $12,000 in shares
The 2nd great thing about the campaign is that you’re bound to think you’re getting $12,000 in shares. No, no, mon frere, it’s not $12,000 in shares, it’s a share of $12,000 in shares. You get $2,000 in shares after it’s divided up. Brilliant copywriting!
Winners Posted Online
The 3rd great thing about this campaign – the winners are posted online! We get to see that the competition actually is working, TTSE gets some online buzz and winners get to see themselves.
Here’s an ex-classmate of mine winning the first draw.
Low Campaign Awareness
How many people knew about this campaign? I’m certainly NOT the most in the know person, but hmmm… Well did you know about it?
Based on a previous analysis of a local Facebook meme, the 2million against the $2million Flag – in T&T, you need some offline talk about your online offering. Again, just as for the 2million meme, Newsday was the only one reporting on the happening.
Newsday reports on TTSE Facebook Campaign
Contest Submission Form
The second tricky bit about this campaign – the form itself. It asks for the names of two stockbrokers.
Well, if I’m new to the stocks stuff, um, why would I know the names of two stockbrokers?
All in all, a great campaign idea.
So I really want to know, did you even notice this contest advertised on Facebook ? Did that Americanised slice of pie clue you in to this local ad?
TTSE Get your Share Form
