inspiration

15 brands in T&T. 15 points of difference.

by Dennis Ramdeen|06 April 201506 April 2015|Blog

The single most important thing for any brand to have is a point of difference. 'Miss Kanhai' Roti on the Western Main Road, St James, has customers for decades on account of the fact that she serves Dosti roti. I have...

Do you tell your dentist how to fix your tooth ache?

by Dennis Ramdeen|18 March 201518 March 2015|Blog

So why do you tell your ad agency how to make better advertising? I actually know the answer. Advertising is more accessible than dentistry or law, or accounting or information technology or OSHA. Everyone has an opinion and because advertising...

11 things to win T&T customers in 2015.

by Dennis Ramdeen|20 December 201420 December 2014|Blog

Make sure you have the right leader. I'm talking here not just the Marketing leadership but the Company leadership. If the Company's leader is not both sharp (bright/intelligent/experienced) and passionate about their business and the people who serve the Company's...

Purple cow advertising.

by Dennis Ramdeen|31 October 201401 November 2014|Blog, Marketing Strategy

10 reasons I like this ad: It fits Moo's fresh positioning (made from fresh cow's milk never from powder) It's fresh! It was driven by an inspired and inspiring client It continues Moo's leadership position It is brave (no logo...

What is your brand story? Tell it.

by Dennis Ramdeen|23 October 201423 October 2014|Blog, Marketing Strategy

Sauce Doubles separated themselves from other Doubles Vendors with their sauce and their story. Much like the conductor of a symphony orchestra, their server is elevated so they can see all the players (buyers) and all the players (buyers) can...

There is a free lunch.

by Dennis Ramdeen|08 November 201308 November 2013|Blog

I saw an ad we put in the paper for a client of ours, the Arthur Lok Jack Graduate School of Business, and it contained two of my favorite words, so it got my attention. The words were strategy and...

11 possible reasons why concert goers gave Ne-Yo and R Kelly the red light.

by Dennis Ramdeen|04 November 201304 November 2013|Blog, Marketing Strategy

Ne-Yo and R Kelly's best before date may have passed especially the latter. (Nigel Telesford described him as aging) Perception that R Kelly does not show up fueled by press articles. Promoter mixed callalloo with steak. The musical genres just...

What T&T can learn from Fatima College.

by Dennis Ramdeen|28 August 201305 September 2013|Blog, Off-Topic

Everyone says they went to the best school in the world. Except if they did not attend Fatima College, then I must break some news to them. They are wrong. I don’t know what it is about that school that...

50 years have gone T&T. How yuh feel?

by Dennis Ramdeen|10 June 201207 June 2013|Blog, Off-Topic

Twenty five years ago Calypsonian Funny asked the question "How yuh feel?" at the Stag/Vat 19 25th Anniversary Calypso Competition. Vashty Maharaj was there and years later she recalled the following in the Newsday: "At the time of the first...

Be extraordinary. Digicel no longer bullies?

by Dennis Ramdeen|06 May 201207 June 2013|Blog, Marketing Strategy, Traditional Advertising

Digicel sure has learnt a few things since coming to T&T about 8 years or so ago. Remember when they first came? They were bullies. Even failing to recognize that their head office was in Port of Spain and Brian...

“They cheat, they cheat, we want to see the score sheet”

by Dennis Ramdeen|04 April 201207 June 2013|Blog, Off-Topic

The headline is taken from a Maestro calypso. It speaks to the lament of the pan-man every year after the Panorama Competitions. I was reminded of this when I saw the comments online on Mrs Boos' winning entry. Many of...

Fatima fete ticket lottery – CONGRATULATIONS!!!!

by Dennis Ramdeen|26 January 201209 June 2013|Blog, Marketing Strategy

Differentiation is key to branding. The Fatima Fete, put on by its Old Boys Association (FOBA), continues to show that its organisers understand what it means to be different from the rest. Barry Davis and his team have come up...

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