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by Pepper Advertising|12 March 201325 September 2013|Ad Industry, Blog

Today makes it 6 years since I joined Pepper! It has been a unique learning experience for me and just wanted to share 6 things I’ve learnt. It’s OK to disagree with the client. Even though you need to always...

The Pearl of Trinidad and Tobago’s Culture.

by Dennis Ramdeen|12 February 201306 June 2013|Blog, Off-Topic

Why does she bother? Why doesn't she just give up and eat a food like the majority of us. What keeps this African soul going, serving up hope when all we want to do is wine? Something caused me to...

Whey de Devil dey?

by Eric Barry|17 January 201306 June 2013|Blog, Off-Topic

Blue's return to the carnival landscape has caused me to go back in time, listening to a number of our soca classics. One of my favourite soca artists from yesteryear is Penguin who gave us such greats as Deputy, What...

Marketing is dead.

by Dennis Ramdeen|01 December 201207 June 2013|Blog, Marketing Strategy

When Bill Lee wrote the article Marketing is Dead in the Harvard Business Review he cited research done among CEOs and decision makers; "73% of them said that Chief Marketing Officers lack business credibility and the ability to generate sufficient business...

How to make T&T’s Dimanche Gras show more marketable?

by Dennis Ramdeen|17 November 201207 June 2013|Blog, Marketing Strategy

Short answer? Agree on the target and give them what they want at the right price. Is it people sitting in the stands? Or is it people sitting in their sofa in the middle of winter in their basement in...

Overcoming Writer’s Block

by Pepper Advertising|18 October 201226 August 2014|Ad Industry, Blog

Achilles had his heel. Sailors had scurvy. Writers had - and may always have...writer's block. For persons charged with generating creative words on a daily basis, it's not a rarity to encounter this 'little' speed bump ever so often. Thankfully...

Angry Birds Star Wars

by Eric Barry|15 October 201207 June 2013|Blog, Off-Topic

A combination of a most addictive game and one of my favourite movie franchises - I can't wait. http://www.youtube.com/watch?v=lyB6G4Cz9fI

Are we rewarding emotional intelligence enough in Trinidad?

by Dennis Ramdeen|20 May 201207 June 2013|Ad Industry, Blog

Society rewards thinkers and doers. But only certain kinds of thinking and doing. Lawyers and surgeons get paid a lot for thinking and doing. Artists generally aren't so lucky. In the office the sales people who deliver the sales have...