top 10

Attending… Maybe… Awaiting… 10 ways to get her to choose your brand

by Dennis Ramdeen|25 December 201022 October 2013|Blog, Marketing Strategy

Make sure your brand works (does what it says it would do) Own one thing in her mind and heart (what do you mean to her? Single-minded clarity please) Make sure it's there when she wants it (Coke says they...

Can T&T do without Carnival?

by Dennis Ramdeen|21 December 201025 February 2014|Blog, Traditional Advertising

Can T&T do without Carnival? Some people might answer "hell yes". They see it as providing the space for lewdness and drunkenness and a loss of productivity. Others would say "are you mad?" My guess though is that even in...

10 Things I would do to differentiate T&T.

by Dennis Ramdeen|19 December 201009 June 2013|Blog, Marketing Strategy

1. Own one thing. (I believe that one thing could be in the area of culture for core segment) 2. Divide to conquer (Segment the market- Conference visitors do not have the same needs as pleasure seekers) 3. Decide what...

10 reasons why I wish pepper had done this Orkin ad

by Dennis Ramdeen|06 November 201009 June 2013|Blog, Traditional Advertising

Its single mindedness (just in case you did not get it; We'll get you wherever you are Mr. Pest) Clearing the room was pure genius Copy and graphics are saying the same thing (one selling idea) Branding is adequate (client did...

10 Common Ad Agency sins

by Dennis Ramdeen|26 October 201009 June 2013|Ad Industry, Blog

Having an Accountant run the shop. Or make marketing decisions. Not letting the media buyer in on the brand strategy. Developing a campaign without a clear single minded positioning. What are you advertising then? Promising stuff to the client and not...

10 Things that worry me about the Ad Business in T&T

by Dennis Ramdeen|25 October 201009 June 2013|Ad Industry, Blog, Traditional Advertising

Not enough marketing mentors. So whose teaching marketing craft? Ads that win awards don't necessarily sell more products. The ad industry is not investing in any self improvement. Research is non-existent. So we are all guessing. Tactics trump strategy. With...

Ad vs Ad: ‘Eid Mubarak’ 2010

by Pepper Advertising|05 October 201011 October 2013|Blog, Traditional Advertising

Let's play Ad vs. Ad. You get to choose which ad does it better in 6 head-to-head rounds. Your criteria for deciding - all the stuff designers aim to achieve - proximity, visual hierarchy, a/symmetry, repetition, unity, contrast, dynamics &...

Top 6 Republic Day Press Ads 2010

by Bjorn Stodart|30 September 201026 August 2014|Blog, Traditional Advertising

Here is my first assignment as outlined by our highly qualified and equally as entertaining 'blog' editor-in-chief: EBAR Republic Day Republic Day: the second public holiday for the month in September (gotta love T&T yes!) should bring us a sense...

10 Things I’ve learnt in 2010 about Digital Media

by Dennis Ramdeen|29 September 201009 June 2013|Blog, Digital Marketing

Facebook is your friend and it's not limited to teens Digital is about engagement not the number of friends you have. Depth trumps width There is one client we have who really really gets it. Hint: He makes lots of cheddar Hootsuite...

10 Tips for getting more from your Advertising Account Executive

by Dennis Ramdeen|08 September 201009 June 2013|Ad Industry, Blog

Treat your Account Executive (AE) as part of your marketing team who works from another office. (so share everything including if the campaign worked or flopped) Don't hassle over the shade of green used in the headline. Fuss plenty over...

Under 17 World Cup in T&T a Well Kept Secret

by Dennis Ramdeen|03 September 201016 October 2010

Under 17 World Cup in T&T - 10 things that would have made it less of a secret Facebook is their friend (they have 239 friends on their FB page they should have talked to Mario's, Kamla and top 20 fb pages to partner)...

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