message

by Bjorn Stodart|18 July 201207 June 2013|Ad Industry, Blog

Thanks to Nike+, exercise is officially a video game. That's the clear message delivered in these two eye-catching ads for Nike+. The FuelBand product (an accelerometer you wear on your wrist which tracks your activity and energy expenditures and translates...

Less > more: 20 minimalist print ads that inspire.

by Bjorn Stodart|24 October 201126 August 2014|Blog, Traditional Advertising

In today’s world, advertisements play a very important role for the success of a product or company. They must deliver powerful messages which attract people’s attention. For print, creative teams have to be imaginative, able to write strong copy, be...