Eric Barry

TCF Bank’s simple approach
||
I recall when I was in Year 1 of my acting class at university, for our presentations, the teacher would say, "Sometimes, simplicity is best." I saw this TCF Bank's Flip Card ad and it was quite simple - a...
continue reading
Success For a Dummy Like Me
||
Throughout my years in this advertising business, I've heard and will continue to hear about success. We are shown those locally and internationally who were able to make their enterprise viable in this highly competitive world. How do they manage...
continue reading
10 Movie Titles with Bad Grammar
||
I believe in every advertising agency there is a grammar fiend. According to the article "Writing Wrongs: 10 Movie Titles with Bad Grammar - A list of films that could have used a different kind of editor," from Time Magazine,...
continue reading
Would this concept fly in T&T?
||
We have all done it before. We looked at an international ad and said, "Wow. That nice but it would never get done in Trinidad." For one reason or other, the client or the Creative Director shoots down the concept....
continue reading
The Carnival Brand – Part I
||
The strangest thing happened to me during Carnival 2014. I stayed at home - no J'ouvert; no drinking of rum on the road with my friends; no last lap. I took absolutely no part in Carnival this year whatsoever, me...
continue reading
Wimbledon Wise
If you know how I hate, hate, hate, hate, haaaaaaaaaaaaaaatttttteeeeeeeeeeee! when I go to one of those "cultural" shows and I see the stage plastered with sponsors' logos. The entire backdrop is a wall of advertising, dwarfing the performers on...
continue reading
My top 3 in Service
||, ,
We always talk about service in Trinidad & Tobago, or lack thereof. I am not one to do a broad brushstroke as I have encountered businesses that have impressed me with the quality of service they provided to me. I...
continue reading
Terrie’s Last Ad
||,
You would think that shock advertising would not shock you anymore after experiencing that genre over the years (I've been around the block and almost back...o.k.!) This was not the case over the weekend when I was  going about my...
continue reading
Volvo Van Damme Va Va Voom
||
I grew up on 1980's movies and had my fair share of Jean-Claude Van Damme action movies with his numerous split, kicks and explosions. Believe me, I had my fill and wanted no more when the 80's came to an...
continue reading
Carifesta XI
Carifesta XI
||,
Ten years ago I represented Trinidad and Tobago at Carifesta in Suriname. Once again, this country is hosting the Caribbean cultural festival. I saw the ad for it today and love it. I wonder why it was not being shown...
continue reading
Jeopardy? Not really.
||,
If you know the game, the host provides the answer and the contestants then provide the answer to the question. In Final Jeopardy, the answer was "Abraham Lincoln called this document, which took effect in 1863, 'a fit and necessary...
continue reading
Elementary, my dear graphic artist
||,
I believe that every graphic artist's dream in this industry is to create designs that are very simple that communicates clearly and powerfully. I recently came across one such design in my email that I had to share. It is...
continue reading