Is your brand leaving money on the table?

1. Should Mario’s sell chicken and chips?
2. Should Dopson’s Roti Shop sell cheese cake?
3. Should pepper advertising ad agency be  doing Events and Social Media?
4. Can Kiss launch an ice cream brand?
5. What about Chubby juice?
6. Can Unipet get into car insurance?
7. Should Lok Jack GSB launch a platinum credit card?
8. How about Machel energy drink?
9. Digicel Beer? (seasonal joint with Carib – red beer)
10. Sacha line of women’s shoes?

What do brands have permission to do?  And which of these are likely to fly and which are likely to falter?  Or would these “products” hurt the mother brand?  Is your brand leaving money on the table?

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Is Machel Montano messing with his brand by going back into Soca Monarch? It’s the little things that make me love you so. Make sure your brand works before advertising it Grammar can make you lose money