10 ways to get great Creative in your Ad Agency.

Are Creatives getting a raw deal?
  1. Encourage dissent.
  2. Outlaw vanilla. Go for purple cows.
  3. Ensure everyone embraces the concept of Positioning.  Aim to own one thing.
  4. Find creative mentors
  5. Recognise Creatives; tell them you appreciate their work
  6. Don’t accept lazy work. Say no.
  7. The need for speed should not be an excuse for sloppiness.
  8. Reward them fairly and proportionate to their value.
  9. Make your agency a nice place to come to work.
  10. Train them; Books, daily chats, webinars, classrooms.

You may also like...

What’s your ad agency’s hot dog? The Moo-volution of a Creative Idea – Part 1 Agency or Client Decision-Making5 Ways to produce Poor Advertising and 6 ways to avoid it
RELATED POSTS
14 January, 2020|BY Eric BarryI vote creativity!!

When one thinks of a political campaign in these parts, we hardly think of creativity....

31 December, 2019|BY Eric BarryNew Year’s Wish List

My list is short. For 2020, I wish at least one client would say, "Let's...

Gerrel Saunders
23 December, 2019|BY J'Que WilliamsGerrel Saunders awarded Golden Pepper

Pepper’s Digital Graphics Lead, Gerrel Saunders, has been honoured with the Company’s ‘Golden Pepper Award’...