….and the fight continues. After trying to knock out Digicel in an ad battle in Round 1, bMobile is out for revenge in Round 2.
bMobile hits Digicel with a round-house kick to the lower abdominals in its new Street Fighter arcade game-inspired video ad. (Thanks JR!) bMobile’s Green Warrior character (a black Ryu) takes on Digicel stand-in – Red Congoree.
I love the sound effects, illustration and animation involved in this Ad vs Ad entry. I can see the animator/illustrator having a ball taking this parody to the extremes. Take a bow for excellent execution.
Attacking Digicel in New Media
bMobile looks like it IS attempting a viral campaign… But, wait, hold up! 19,537 bMobile Facebook fans and only a combined 27 likes on this video after 24 hours on Facebook? Currently, 308 views on YouTube. Where is the love?
This idea had a lot of potential, I mean Buhwamoder-Slap-Chop potential. Sometimes a viral video grows organically by itself, but for a commercial endeavour like this, I think you’d need to put in some elbow grease and hype it yourself.
In addition to having viral video potential, bMobile is also attacking Digicel in its New Media territory. Digicel has heavily invested in digital marketing, its Facebook fanbase, for example, now stands at 111,125 fans. This is a whopping 25% of all TT Facebook fans (437,220).
bMobile can only raise the stakes by developing an actual Flash Game.
Game Over – the Legend of Zelda
And there’s more! The gaming theme seems to have taken a life of its own in a ‘Game Over’ mini ad campaign.
In the campaign, The Legend of Zelda Nintendo game is referenced with a Link-like protagonist destroying an evil red phone-monster. The bMobile Link character is so similar to Zelda’s Link character, I’m hoping the designers checked with the legal team before proceeding.
In the fight for Brand supremacy, who wins this round, kids?
15 July, 2011, 6:55 am
I like the fact that they have chosen new media which is very relevant to “mobilista’ and still believe Digi is controlling the agenda. Who controls the agenda wins, dr
18 July, 2011, 12:58 pm
Good Lord, weak ad here bring
18 July, 2011, 1:50 pm
luv it, luv it, luv it, luv it, luv it, luv it, luv it, luv it, luv it, luv it, luv it, luv it, luv it,…
gaming parody ads. Digi doesn’t seem to be taking it on though…lol.
18 July, 2011, 3:14 pm
Saw this one? on.fb.me/qE5Fru
18 July, 2011, 5:05 pm
do people in trinidad know what ‘angry birds’ is?
18 July, 2011, 5:29 pm
I love Angry Birds. I hate that bmobile is using it in their advertising.
18 July, 2011, 11:57 pm
its not “Angry Birds” lol is “Vex Fowl”
22 July, 2011, 1:40 pm
Agree with Aisha…the viral potential of this ad is massive, but underserved. To be fair to the agency though – if you check the figures – a lot of good TT corporate ads historically do not receive love from the populace. Reminds of a case study I did on the meme/viral potential of Mackeson’s Real Smooth campaign. It could have gone so far but didn’t land where it should have in the new media landscape IMO.
Good execution by the agency on this bmobile ad…more vehicles would’ve really cemented it and heralded a fresh, necessary direction for bmobile’s marketing efforts.
22 July, 2011, 2:18 pm
And do ppl in TT know about Angry Birds? A small percentage – mostly Apple fans…see here: http://www.facebook.com/pages/Angry-Birds-tt/128694187214971?sk=wall
3 October, 2011, 11:28 pm
mussss kno wat angry birds is!