ad agency

T&T ad agencies in 2021. How it go look?

by Dennis Ramdeen|09 July 201108 June 2013|Ad Industry, Blog

What would ad agencies in Trinidad and Tobago look like in 2021? Here's what my crystal ball is showing me: Ad Agencies will still be here but operating more like project managers than creative advisers (more like conductors than individual...

Say no.

by Dennis Ramdeen|23 June 201108 June 2013|Ad Industry, Blog

(Say No illustration above appears on Page 152 of REWORK) Last month I picked up a NY Times best seller called REWORK. I bought the book because at the top of the front cover is this grim warning from Seth...

What makes a Good Agency

by Dennis Ramdeen|30 September 200908 June 2013|Ad Industry, Blog

Good agency, from client’s perspective: Adds value to strategic discussion, not just gofers Treats clients’ money as if it is their own (assuming they are good with their money) Transparency in billing Right chemistry; yes, the ‘like factor’ is critical...