mobile marketing

by Pepper Advertising|09 December 201609 December 2016|Marketing Strategy

Christmas is around the corner and Trinis are in the Christmas shopping mood! What to buy? Where to go? Is it the right gift? These are the questions that people are asking – and these are the questions that advertisers...

Coming to a third screen near you.

by Dennis Ramdeen|20 November 201108 June 2013|Blog, Digital Marketing

Traditional marketers, including advertising agencies have largely been in denial about the new digital media. It’s common to be in denial when one is comfortable with the status quo. Someone moved our cheese and it’s much easier to deny than...

The Growth of Mobile Marketing

by Pepper Advertising|30 March 201108 June 2013|Blog, Digital Marketing, Marketing Strategy

You probably have a couple cool mobile applications on your smartphone, or as marketeer you have considered delving into the ever growing realm of Mobile Marketing! But do you really know it's potential? Is it profitable in comparison to traditional...

5 steps to a Sold Out Event

by Dennis Ramdeen|01 March 201009 June 2013|Blog, Digital Marketing, Traditional Advertising

Every year, for the past 20 years, UWI (Development and Endowment Fund) has held its annual Carnival Fete. The purpose of the fete is to fund bursaries to deserving students. Less than one month after the 2010 fete, 160 bursuries...