mobile

2016 review – What’s hot and up and coming in SM

by Pepper Advertising|11 January 201711 January 2017|Digital Marketing

With 2016 ending, we thought it might be a good idea to review what’s hot as well as what we can look forward to in 2017. Mobile predominance According to the latest statistics, there are over 2 billion people who...

Coming to a third screen near you.

by Dennis Ramdeen|20 November 201108 June 2013|Blog, Digital Marketing

Traditional marketers, including advertising agencies have largely been in denial about the new digital media. It’s common to be in denial when one is comfortable with the status quo. Someone moved our cheese and it’s much easier to deny than...

The Era of the 8-to-4 Job is Over

by Pepper Advertising|27 August 201126 August 2014|Ad Industry, Blog, Digital Marketing

Well, in Trinidad, at least, its slowly coming to a close. More and more of my acquaintances, especially those in the IT field, are working an odd, hazily-demarcated mixture of flexi-time and work-from-home. Pepper, led by our MD, Dennis Ramdeen,...