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The Bandwagon Effect and that St Joseph Seat.

by Dennis Ramdeen|18 October 201318 October 2013|Blog, Off-Topic

Can the Local Government Elections affect the St Joseph Constituency Bye-Election? I think so, because of the bandwagon effect. (Especially if one party does particularly well in the surrounding Eastern corridor.) The bandwagon effect refers to people doing certain things...

Nike+ gets a high score.

by Bjorn Stodart|18 July 201207 June 2013|Ad Industry, Blog

Thanks to Nike+, exercise is officially a video game. That's the clear message delivered in these two eye-catching ads for Nike+. The FuelBand product (an accelerometer you wear on your wrist which tracks your activity and energy expenditures and translates...

Inspiration: Clever Logo Design Ideas

by Pepper Advertising|09 November 200926 August 2014|Blog, Traditional Advertising

My pick for Ad inspiration Mondays...cleverly implemented logo design ideas. Stunning wordmarks, strong icons and intelligent combinations. Take a look how designer’s ideas are tranformed into to full-rate brands. It’s also an excellent source to find out what are today’s...

The Future of Advertising

by Pepper Advertising|29 October 200909 June 2013|Ad Industry, Blog, Marketing Strategy

People don't need advertising anymore to tell them about new products. And if they want to find out, they will find out on their terms.