Traditional Advertising

Advertising Wear Out – Can your advertising help your Competitor?

by Dennis Ramdeen|09 December 201009 June 2013|Ad Industry, Blog, Traditional Advertising

Is there such a thing as advertising wear out? The short answer is yes. The wear out factor was alive and well in the recent elections campaign in T&T when both parties appeared to have a bottomless bag of money...

Rum don’t Stalk

by Dennis Ramdeen|28 November 201009 June 2013|Blog, Marketing Strategy, Traditional Advertising

Angostura is taking the bold step to promote Rum as a category VS the scotch brands (in particular they are attacking the market leaders JWB and Black and White/aka "two dogs"). I made the point in an earlier post that people...

10 reasons why I wish pepper had done this Orkin ad

by Dennis Ramdeen|06 November 201009 June 2013|Blog, Traditional Advertising

Its single mindedness (just in case you did not get it; We'll get you wherever you are Mr. Pest) Clearing the room was pure genius Copy and graphics are saying the same thing (one selling idea) Branding is adequate (client did...

10 Things that worry me about the Ad Business in T&T

by Dennis Ramdeen|25 October 201009 June 2013|Ad Industry, Blog, Traditional Advertising

Not enough marketing mentors. So whose teaching marketing craft? Ads that win awards don't necessarily sell more products. The ad industry is not investing in any self improvement. Research is non-existent. So we are all guessing. Tactics trump strategy. With...

Made in T&T. Never!

by Eric Barry|14 October 201026 August 2014|Ad Industry, Blog, Traditional Advertising

After the euphoria of getting into the advertising world has faded, there is a common realisation and statement from us in the creative department when we look at clever ads on cable television or in foreign magazines – “That would...

Ad vs Ad: ‘Eid Mubarak’ 2010

by Pepper Advertising|05 October 201011 October 2013|Blog, Traditional Advertising

Let's play Ad vs. Ad. You get to choose which ad does it better in 6 head-to-head rounds. Your criteria for deciding - all the stuff designers aim to achieve - proximity, visual hierarchy, a/symmetry, repetition, unity, contrast, dynamics &...

Why we buy? Shattering marketers’ cherished beliefs

by Dennis Ramdeen|04 October 201009 June 2013|Blog, Marketing Strategy, Traditional Advertising

Someone I admire a lot told me about this book. So I went hunting for it online. It basically shatters long held beliefs of marketers. Like the idea that sex sells. Check out this excerpt from the book on finding...

Top 6 Republic Day Press Ads 2010

by Bjorn Stodart|30 September 201026 August 2014|Blog, Traditional Advertising

Here is my first assignment as outlined by our highly qualified and equally as entertaining 'blog' editor-in-chief: EBAR Republic Day Republic Day: the second public holiday for the month in September (gotta love T&T yes!) should bring us a sense...

Fixed it before it gets nasty

by Dennis Ramdeen|01 September 201009 June 2013|Blog, Traditional Advertising

This is one heck of an ad for Geek Squad. According to juggle.com, the Geek Squad is a subsidiary of the Best Buy Company and was originally founded on June 16, 1994 by Robert Stephens. The company offers various computer-related...

Barry through the looking glass

by Eric Barry|26 August 201009 June 2013|Blog, Traditional Advertising

It is healthy to view things from a different angle. Sometimes new perspectives are discovered or what is already known is strengthen. In advertising, we send out messages to the public believing that our message best communicates the desire of...

Sign Painters killed by the Mice Age

by Dennis Ramdeen|20 August 201009 June 2013|Blog, Traditional Advertising

A National Geographic article from 2001 lamented the loss art of sign painting: "Pete Toth used to be one of a dozen or so billboard sign painters in Pennsylvania's Lehigh Valley. But the lean, goatee-wearing painter is among a dying...

Degree – The stick that won’t let you down.

by Bjorn Stodart|08 July 201009 June 2013|Blog, Traditional Advertising

So I came across this ad in the newspaper the other day and had to do a double take (but not in a good way). Take a look at the latest Degree has to say about their product(s). Here we...

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