differentiation

Is product sampling a good idea for your brand?

by Dennis Ramdeen|31 March 201531 March 2015|Blog

Sampling aims to get people to try a new product or a new twist on an existing one. People get risk free access to try a new product and can then decide for themselves if it’s worthy of a purchase....

A good Chinese laundry in Trinidad and Tobago.

by Dennis Ramdeen|06 March 201506 March 2015|Blog

We all learned in Marketing 101 that the right marketing mix meant that you had the right product, at the right time, at the right price, in the right place. Do all those things while targeting the right people with...

Putting the art back into Carnival. Is T&T Carnival a bikini?

by Dennis Ramdeen|22 January 201522 January 2015|Blog

Ok so we must start be defining art which good ol' Google tells me is "the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated...

The Moo-volution of a Creative Idea – Part 2

by Bjorn Stodart|29 December 201429 December 2014|Ad Industry, Advertising, Blog, Pepper, Work

So... How does one do an ad campaign about a cow without using a cow? I doubt Einstein had a more difficult problem to figure out. The following day, I called for a brainstorm session with my guys (and gals)...

11 things to win T&T customers in 2015.

by Dennis Ramdeen|20 December 201420 December 2014|Blog

Make sure you have the right leader. I'm talking here not just the Marketing leadership but the Company leadership. If the Company's leader is not both sharp (bright/intelligent/experienced) and passionate about their business and the people who serve the Company's...

Customer Service is the New Marketing. (in T&T and across the globe)

by Dennis Ramdeen|10 December 201410 December 2014|Blog

You are not selling chicken. You’re selling an experience. In Trinidad and Tobago retail brands have a huge opportunity to differentiate themselves on service and get the benefits that come with it. My 8 years of experience at KFC showed...

What is your brand story? Tell it.

by Dennis Ramdeen|23 October 201423 October 2014|Blog, Marketing Strategy

Sauce Doubles separated themselves from other Doubles Vendors with their sauce and their story. Much like the conductor of a symphony orchestra, their server is elevated so they can see all the players (buyers) and all the players (buyers) can...

Brand Architecture is not Brand Strategy.

by Dennis Ramdeen|17 October 201418 October 2014|Blog

Massy is following a Masterbrand brand-architecture (with a few exceptions) where most of their companies are called by the name of the mother-ship. According to the Distility Blog, Brand architecture " is a higher-level plan of your brand eco-system, so you can...

Why I love marketing?

by Dennis Ramdeen|16 August 201416 August 2014|Blog

12 words. Creativity Innovation People Power Adrenalin Thrill Speed Dream Brands Ideas Strategy Passion

Massy. Genius or Folly?

by Dennis Ramdeen|02 July 201426 August 2014|Blog, Marketing Strategy

That move to Massy is one bold move. In the case of "The Nation's Favorite Food Store" they have thrown out a familiar family friend and introduced us to a new person called Massy. There are obvious advantages: Brand has...

What’s your cinnamon?

by Dennis Ramdeen|21 April 201421 April 2014|Blog

Today I had vanilla ice cream on apple pie for dessert after a home meal. It was good but what really made it great was the cinnamon I added, on a whim. It took the experience from good to great!...

Marketing is losing its mojo.

by Dennis Ramdeen|17 February 201417 February 2014|Blog, Marketing Strategy

I first wanted to work in HR, so I studied Management Studies with courses in Organizational Behaviour and Psychology. On graduating, I returned to T&T only to find out that the "Personnel Manager", which is what they were called at...

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