Dennis Ramdeen

Charitable Carnival: Exclusive to be Inclusive

by Dennis Ramdeen|10 December 200806 June 2013|Blog, Marketing Strategy

All Inclusives by their nature are not inclusive at all. And something tells me in 2009 Carnival they will become even more exclusive. So why would someone pay $1,400 to go with their wife to a 6 hour party. Well...

Positioning … the name of the game

by Dennis Ramdeen|21 November 200806 June 2013|Blog, Marketing Strategy

I encountered the following view on the Hindu Business Line on media as brands. On a smaller scale we have a similar situation in T&T, with the rapid growth in media houses, especially the electronic media. One may argue that...

Billboards put your brands into drive time

by Dennis Ramdeen|06 November 200806 June 2013|Blog, Traditional Advertising

Have you noticed? Trinidad is being overtaken by what some see as a scar to the landscape; the ubiquitous billboard. Long a part of a brand's marketing communications artillery, it was once dominated by fast moving consumer goods like beer,...

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