Dennis Ramdeen

Is Trinidad and Tobago Carnival recession proof?

by Dennis Ramdeen|09 January 201709 January 2017|Blog

“Only when the tide goes out do you discover who's been swimming naked.” - Warren Buffet Is Trinidad and Tobago Carnival recession proof? The short answer is no. The traditional logic is that sin wins when the economy loses. Cigarette...

T&T Carnival 2017 All Inclusive – The Un-Fete

by Dennis Ramdeen|21 October 201621 October 2016|Blog

We've all heard of the Un-Cola. So allow me to introduce you to the Un-Fete. Here's the challenge: A whole bunch of people have come to depend on All Inclusive Fetes to provide them with a living. A living if...

The art of the beg. Fundraising made simple.

by Dennis Ramdeen|05 October 201605 October 2016|Blog

In every group there's always that one person on the Fundraising Committee who knows how to beg. That would be me. Here's 15 things that have worked for me: Have a clear goal. If you don't know what you're begging...

Pepper is 11 years young.

by Dennis Ramdeen|26 August 201626 August 2016|Blog

Here are 11 things that I reflect on as pepper turns 11: Always do the right thing Digital is the new 30 second tvc It's the size of the idea that matters, not the size of the agency Sharing is...

Hillary’s brand lacks clarity.

by Dennis Ramdeen|27 July 201627 July 2016|Blog, Marketing Strategy

Unless you have absolute clarity of what your brand stands for, everything else is irrelevant. – Mark Baynes "It's the economy, stupid." This bit of down-home political wisdom was at the heart of Bill Clinton's successful 1992 presidential campaign. James Carville had...

10 Things a Marketer can learn from the Cruise Ship business.

by Dennis Ramdeen|22 June 201622 June 2016|Blog

Just came back from my first cruise and overall it was good. Maybe an 8 out of 10. As a marketer, I'm always looking for lessons I can take away and apply to my clients' business and also my own....

16 ways to beat the recession in T&T

by Dennis Ramdeen|08 June 201608 June 2016|Blog

Beat the recession in your head first and your body will follow. If you are walking around thinking "woe is me", guess what follows? Engage your team. The whole team. Give those responsible for customer service, clear sales and margin...

Tell stories. Stop advertising.

by Dennis Ramdeen|25 April 201626 April 2016|Blog

Truth be told advertising has always had a measure of story telling. But the stories too often have been inward looking. They have been about products and why you should love them and buy them. A Nielsen Global Trust in...

14 ways to drive sales in recession.

by Dennis Ramdeen|17 March 201617 March 2016|Blog

Add value to your offering while maintaining your price. You want to stand out among alternatives. Give customers a compelling reason to remember you. Is it your smiles? Your peoples' superb reliability? Go into a market you don't currently serve....

12 ways to build a brand people love.

by Dennis Ramdeen|20 February 201620 February 2016|Blog

Start a movement around your brand. You're not a one man band and even one man bands need roadies and family support. Build green into your brand. Ok so you are a small pepper sauce maker. Make sure you're...

The spider and the fly.

by Dennis Ramdeen|25 January 201625 January 2016|Blog

Why did "The Greens" have such a short life cycle. It seems like only yesterday, it was born. Mayflies have the shortest lifespan on Earth. Their life lasting only for 24 hours. Why did the "The Greens" last as long...

How do we curb our love for strawberries in T&T?

by Dennis Ramdeen|31 December 201531 December 2015|Blog

I use strawberries here as a metaphor for things we crave and buy that are from another land. You can go for days, weeks and months even, without hearing pan music on the radio, our so called national instrument. ...

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