Dennis Ramdeen

by Dennis Ramdeen|30 September 200908 June 2013|Ad Industry, Blog

Good agency, from client’s perspective: Adds value to strategic discussion, not just gofers Treats clients’ money as if it is their own (assuming they are good with their money) Transparency in billing Right chemistry; yes, the ‘like factor’ is critical...

All Staff are Marketing Staff

by Dennis Ramdeen|25 September 200908 June 2013|Blog, Marketing Strategy

In this blog post, Seth Godin talks about Cultural Wisdom. We spend tons of time doing expensive research to find the insight that drives our even more expensive television commercial, and our company branded vehicles drive around in a serious...

How to be a Good Client – From an Agency’s POV

by Dennis Ramdeen|18 September 200908 June 2013|Ad Industry, Blog

A client will get the best out of their Agency if they treat them as equals. Not the hired help who takes instructions in a one way flow of power and information. If you think your agency has no brains,...

Consistency in Branding: You always know what you get

by Dennis Ramdeen|18 September 200906 June 2013|Blog, Marketing Strategy

I’m looking at CNN the other night, a foreign correspondent reporting from China. The reporter is standing on a sidewalk in Beijing standing in front of a barber shop. Behind him is the blue and red spiral pole you always...

5 Golden Rules of Billboarding

by Dennis Ramdeen|17 September 200908 June 2013|Blog, Traditional Advertising

Say after me…”A billboard is not a larger version of your press ad.” So here’s 5 rules for a good billboard or banner: 1. Communicate only one thing and I mean one thing So if you are having a Fete...

What do you do differently?

by Dennis Ramdeen|15 June 200906 June 2013|Blog, Marketing Strategy

I'm on vacation in Canada and went to a seminar organized by Enterprise Toronto on Low Cost Marketing Tools You can use to Grow Your Business. The presenter Andrew Patricio www.bizlaunch.ca was very interesting. Basically, he iterated what we all...

Brand Management lessons from the Church

by Dennis Ramdeen|12 April 200908 June 2013|Blog, Marketing Strategy

On this resurrection Sunday I think it appropriate to use this morning’s Sunday Church visit to make a point about brands. You see every second Sunday we Finbarites add to our market share mainly through growing our existing customer base,...

Make it Better: Word of Mouth Marketing

by Dennis Ramdeen|10 March 200908 June 2013|Blog, Marketing Strategy

No Sunday lunch is complete without macaroni pie. A delicious, hearty side dish to a Sunday meal. A complex procedure of boiling macaroni, adding the right amount of milk, cheese, salt, eggs, and maybe an individual ingredient that gives it...

Make it Better: Have a banana on us…

by Dennis Ramdeen|27 February 200906 June 2013|Blog, Marketing Strategy

This morning while doing my weekly stop at our vegetable vendor in St James, the idea came to me. Why doesn't Ras, the owner of the hole in the wall purveyor of fresh fruit, vegetables and provisions offer his customers...

Differentiating Yourself – Lessons from Benjai

by Dennis Ramdeen|27 February 200906 June 2013|Blog, Marketing Strategy

There have been volumes written on the importance of differentiation. Various methodologies have been developed all aimed at finding the one thing that a brand can credibly lay claim to. When the over 20 artistes in this year's Soca Monarch...

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