Dennis Ramdeen

by Dennis Ramdeen|20 November 201521 November 2015|Blog

I am a born again Culturalist. I have lived all my working life attending the Church of Strategy and now I have seen the light. One of my gurus is Simon Sinek and if you want to go from ok or...

What’s your brand’s pink spoon?

by Dennis Ramdeen|01 November 201501 November 2015|Blog, Marketing Strategy

Why does Baskin Robbins have a pink spoon? Why does Papa John's serve every one of their pizzas with a jalapeno pepper? Why does Tiffany have a blue box? Why did the Colonel choose a bucket to put his 15...

Waiting on Hassan.

by Dennis Ramdeen|08 October 201508 October 2015|Blog

I went Gyro shopping last night on the Ave. Actually it was more like Gyro targeting because I instinctively headed straight to Hassan Gyros. There I stood for about a half hour or so, a record for me standing in...

10 lessons learnt in 10 years in business in T&T.

by Dennis Ramdeen|19 August 201519 August 2015|Blog

Eleven years ago I was in my dream job heading the largest ad agency in T&T working with some really bright and passionate young people. But my then boss wanted me to be him and I wanted to be me....

11 best Marketers in Trinidad and Tobago.

by Dennis Ramdeen|30 July 201530 July 2015|Blog

I'm going to stick my neck out and name 11 people who would make my Marketing Team. These are marketers who have proven their ability to understand what people want and give it to them, at a profit. They include...

T&T politicians still need to kiss babies.

by Dennis Ramdeen|29 July 201529 July 2015|Blog

Once upon a time T&T politicians’ main form of communication to the electorate was the "Political Meeting", usually of the "cottage" or "public" variety. Politicians largely used "face to face" interaction to get their message across. Then came media advertising...

Will you be missed?

by Dennis Ramdeen|27 July 201506 September 2016|Blog

I've been driving pass this sign for the last few weeks and always wonder what it was about Mr. Fawthrop that caused this show of pubic affection. Further it got me thinking about why we go to work in the...

Fay Ann – Zigging when others zag.

by Dennis Ramdeen|24 June 201524 June 2015|Blog

Nigel Campbell whose opinion I value had this to say about the new Raze video: "So all Fay Ann wanted to do was make this video in the snow? It's the same 20 yards of roadway by the snow-covered roadway...

Want to get more sales? Call a meeting.

by Dennis Ramdeen|22 June 201522 June 2015|Blog, Pepper

Meetings are the security blankets of us marketing and sales folks. Whenever sales are down, what do we do? We call a meeting. Competitors launch a new brand? Call a meeting. The thing is 80% plus of the meetings I...

A smart couple from Tobago is making things hot.

by Dennis Ramdeen|18 June 201519 June 2015|Blog

Tobago holds a special place in the hearts of Trinidadians. We Trinis wish we could enjoy the stress free life they lead. We admire their authenticity - they keep it real. We envy their beaches. There is something about the...

Is the medium more important than the message?

by Dennis Ramdeen|10 June 201510 June 2015|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Traditional Advertising

As marketing folks we talk the talk about being relevant to our consumers, but do we walk the talk? In T&T we are still largely using traditional media to reach our targeted consumers; so press, radio, TV, billboards are the...

T&T brand manager? 15 reasons you should hop on the Twitter train.

by Dennis Ramdeen|15 May 201515 May 2015|Blog

More marketing and branding content available at the University of Twitter You can match your follows to your interests Short read lets you decide on if you want a deeper dive You don't get any faster than this Not all...

Prev 1 2 3 4 5 … 33 34 Next