Digital Marketing

The Digital Footprint: Friend or Foe?
by Pepper Advertising|12 November 2010|Blog, Digital Marketing
Celebrity snafu I love to read People.com...sad, but true. There’s something about celeb pics and drama that I find useful for “braincooling.”  In a recent article however, People ran a story about a Twitter faux pas where the pregnancy of...
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PLAYFUL KISSES IN THE SOCIAL MEDIA
by Eric Barry|11 November 2010|Blog, Digital Marketing
Growing up in a time when television signed off every night and making an overseas call was a hit or miss ordeal, it is amazing to me how in such a relatively short time so much has evolved. Not only...
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Langdons Lannguage Institute
by Pepper Advertising|08 November 2010|Blog, Digital Marketing
This is really unfortunate - Landons Lannguage Institute. A simple typo could ruin a key component of your brand positioning. There are some other errors in punctuation in the body copy as well. If you're going to brand your company...
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Whom do you trust?
by Dennis Ramdeen|20 October 2010|Blog, Digital Marketing, Marketing Strategy
Edelman, the world’s leading independent public relations firm, with 3,200 employees in 51 offices worldwide, answers the question, Whom do you trust? "Trust in traditional media continues to wane. Industry analysts or reports and articles in business magazines held strong...
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Social Media Strategy
by Dennis Ramdeen|18 October 2010|Blog, Digital Marketing
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Small islands are BIG on Digital
by Dennis Ramdeen|03 October 2010|Blog, Digital Marketing
According to Internet World Stats  www.internetworldstats.com St Lucia, St Vincent and Antigua & Barbuda are some serious Internet users.  I'm surprised partly because I believe T&T is the centre of the Caribbean galaxy and also because of the common perception of the...
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10 Things I’ve learnt in 2010 about Digital Media
by Dennis Ramdeen|29 September 2010|Blog, Digital Marketing
Facebook is your friend and it's not limited to teens Digital is about engagement not the number of friends you have.  Depth trumps width There is one client we have who really really gets it.  Hint: He makes lots of cheddar Hootsuite...
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10 Reasons Why your Company Needs a VP of Conversations
by Dennis Ramdeen|17 August 2010|Blog, Digital Marketing
Spin is not in.  PRO's need to be re-trained. People are talking.  Plenty.  So listen then join in. Traditional advertising (by itself) is not working. (40% Internet penetration in T&T) Facebook has over 350,000 members in T&T (some market categories...
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The CMOs Guide to the Social Media Landscape
The CMO’s Guide To The Social Media Landscape
by Pepper Advertising|04 August 2010|Blog, Digital Marketing
Pepper-e is pleased to refer you to the CMO's guide to the Social Media Landscape. Now, you too, can draft a social media strategy with this handy cheatsheet. The chart was commissioned by CMO.com and drafted by their online agency...
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facebook-is-your-friend
HOW TO: Get started with Social Media Marketing in T & T
by Pepper Advertising|10 July 2010|Blog, Digital Marketing
On Thursday 1st July, Pepper Advertising / Pepper-e for Digital Marketing presented at Arthur Lok Jack Graduate School of Business' Master of Marketing Week. These presentations act as a guide towards investing in Social Media Marketing. Social Media Marketing involves...
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top-10-tt-facebook-fanpages
Top 10 Trinidad & Tobago Facebook Fan Pages
by Pepper Advertising|07 July 2010|Blog, Digital Marketing
Ever wondered what were the best Facebook Fan Pages devoted to Trinbagonians and Trini brands?  If so, without further FAN-fare, Pepper-e presents the Top 10 T & T Facebook Fan Pages for 2010: 10. I love Bake and Shark Fans:...
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