Marketing Strategy

What marketers can learn from Patrick Manning
by Dennis Ramdeen|27 May 2010|Blog, Marketing Strategy
A lot of what not to do. How can brands become arrogant and out of touch? When they stop listening to the voice of the customer because they have the giddying power of market share and grp's and distribution. Brands,...
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Marketing lesson from an Optometrist
by Dennis Ramdeen|10 May 2010|Blog, Marketing Strategy
I visited the Optometrist yesterday to have my spectacles adjusted.  The exercise took only a few minutes.  I was in and out quickly and it cost me nothing.  Zero.  Zilch.  Nada.  And I got a new case to replace my...
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Consistency is King
by Dennis Ramdeen|26 April 2010|Blog, Marketing Strategy
Which brand, Pepsi or Coca-cola, do you think is at the top of the Best Global Brand list? That's right. For the 9th year in a row- it's Coca-cola. Wonder why? Read more at razorbrandingblog.com
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Marketing Coconuts
by Dennis Ramdeen|11 April 2010|Blog, Marketing Strategy
Every weekend my wife Rebecca and I take a walk around the savannah and end it with coconut water. My vendor is like most vendors. He doesn’t have a name and he follows instructions. In chatting with him I learnt...
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How can we make the pan more marketable?
by Dennis Ramdeen|07 April 2010|Blog, Marketing Strategy
Pan needs a big idea. Like when Peter Ueberroth made the 1984 Olympics the TV games, raising close to a billion US dollars from broadcast rights. Previous to 1984, others focused on stadium seats to be the main supply of...
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duck doubles
Here comes another Doubles blog. Duck!
by Dennis Ramdeen|02 April 2010|Blog, Marketing Strategy
It had to happen and it has. Now you can get meat in your doubles. And fittingly it has arrived in the capital of doubles, Curepe. (Debe is the capital of everything else indofried). This Curepe vendor sells doubles with...
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Bull in a bullfight
Subduing the bull: Monster’s Marketing is Top Notch
by Dennis Ramdeen|31 March 2010|Blog, Marketing Strategy
A 2002 Gallup poll found that 68.8% of Spaniards express "no interest" in bullfighting while 20.6% expressed "some interest" and 10.4% "a lot of interest." The poll also found significant generational variety, with 51% of those 65 and older expressing...
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USA Today launches in Trinidad
by Dennis Ramdeen|29 March 2010|Blog, Marketing Strategy
The invitation was impressive. The teasers created mystery and curiosity. The launch was held at the posh Hyatt Regency, where “the location has become the message”. (Message: my product must be the best if it’s launched at the Hyatt) Principals...
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Domino’s eat humble pie
by Dennis Ramdeen|22 March 2010|Blog, Marketing Strategy
The writing was on the wall.  Dominos didn't like its placing among the large pizza chains.  And their self inflicted wound courtesy the disgusting actions of 2 employees, distributed far and wide courtesy YouTube made things even worse for Dominos.  They needed...
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Are you happy with your job?
by Pepper Advertising|11 March 2010|Blog, Marketing Strategy
Some people work because they have to. Others truly love what they do, and they're willing to take some lumps for the company as long as they feel job satisfaction. Where do you fit in? Today marks 3 years since...
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The Art of Marketing
by Pepper Advertising|03 March 2010|Blog, Marketing Strategy
I very recently attended the Art of Marketing Conference in Toronto. The event was billed as: Canada's Marketing & Innovation Conference This one day conference features six internationally renowned bestselling authors and leaders who will share an exciting blend of...
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Tips on getting the media to cover your event
by Dennis Ramdeen|25 February 2010|Blog, Marketing Strategy
Put yourself in their shoes.  They get countless invitations every week to "the exciting launch of..."  To you it's the most important project in your work life at present and your key to building your reputation with your boss and...
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