Blog

by Pepper Advertising|08 May 201817 May 2018|Blog, Digital Marketing

We periodically feature blog posts from Conner Galway. He is the Founder of Junction, a Digital Communications Company based in Vancouver with whom we partner. In this post, he advises what your social media manager will need for success: The toughest...

Creative that gets attention.

by Eric Barry|30 April 201809 May 2018|Blog

Recently, the agency had to put out a vacancy ad. I was assigned to write the copy for that job. Being in a creative industry, the natural thought is that the ad should have some creative element. This thought led...

I have a question about T&T advertisers

by Eric Barry|09 April 201809 April 2018|Blog

While looking at the Commonwealth Games over the weekend on FlowSports, I noticed something. I saw no ads from any Trinidad and Tobago brands. Why is this?

Are Agency Awards events a waste of time?

by Eric Barry|05 April 201820 April 2018|Ad Industry, Marketing Strategy, Traditional Advertising

Several years ago, after the advertising awards, the winning agencies did their usual boasting of their achievements in the newspaper. On seeing this, a supermarket owner I knew said to me, quite harshly, that advertising awards make no sense. He...

Beware the Echo Chamber

by Pepper Advertising|22 March 201822 March 2018|Ad Industry, Advertising, Blog

Fear is the opposite of progress. And fear in advertising expresses itself as a sort of paralysis; an inability to create anything that doesn’t echo what is already around it. A good agency, good creative team, good freelance artist sitting...

What Your Agency Should Be Doing For You

by Dennis Ramdeen|21 March 201821 March 2018|Ad Industry, Advertising, Blog

1. Helping you make sure that your company’s brands are differentiated. Differentiation means not only what you stand for but also what you don’t stand for. It means being unattractive to some people. Maybe even a lot of people. If...

Panther Power

by Eric Barry|14 March 201814 March 2018|Ad Industry, Blog, Marketing Strategy, Off-Topic, Traditional Advertising

The film Black Panther is performing savagely at the box office, breaking records every which way it can. What is causing this super hero-like performance (Saw what I did there?) that is reminiscent of when classic films like Gone With...

The Facebook Algorithm Change — Impact, Opportunity and Misconceptions

by Pepper Advertising|12 March 201817 May 2018|Blog, Digital, Digital Marketing

We periodically feature blog posts from Conner Galway. He is the Founder of Junction, a Digital Communications Company based in Vancouver with whom we partner. In this post, he gives us the rundown on the new facebook algorithms and what they...

The Power of Compounding Habits

by Pepper Advertising|16 February 201816 February 2018|Digital Marketing, Marketing Strategy, Partners

We will be featuring blog posts from Conner Galway periodically. Conner is the Founder of Junction, a Digital Communications Company based in Vancouver with whom we partner.Here, he talks about building on repeatable habits as a way of investing in your...

9 Tips From Our First Stop Motion Video, To Yours

by Pepper Advertising|06 February 201806 February 2018|Blog

Last month, we embarked on our first ever in-house stop motion video, armed with more enthusiasm than experience and the vague idea that we were taking on something that would require a lot of time and energy. We researched best...

11 Ramblings from a Student of Marketing

by Dennis Ramdeen|24 January 201824 January 2018|Blog

Been noticing some things around me that provide lessons for us marketing folks. Here are some ramblings— Not all revenue is good revenue. You may grab at an opportunity that hurts your brand. This applies to soca artistes as...

Vitally funny

by Eric Barry|17 January 201814 February 2018|Ad Industry, Advertising, Blog, Marketing Strategy

I grew up in a Trinidad and Tobago that was quite a jolly place. We were very happy-go-lucky back in the 70's and 80's. We have generally lost that admirable quality of being able to laugh at ourselves without being...

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