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What Minister Hunt could have done differently

by Dennis Ramdeen|09 November 200909 June 2013|Blog, Marketing Strategy

I have not been following the Flag at the National Stadium issue very closely; however, I know enough to know that from henceforth Minister Hunt will be known as the $2M flag man. I also know that his political enemies...

Inspiration: Clever Logo Design Ideas

by Pepper Advertising|09 November 200926 August 2014|Blog, Traditional Advertising

My pick for Ad inspiration Mondays...cleverly implemented logo design ideas. Stunning wordmarks, strong icons and intelligent combinations. Take a look how designer’s ideas are tranformed into to full-rate brands. It’s also an excellent source to find out what are today’s...

Facebook Faceoff: Mario’s vs KFC

by Pepper Advertising|04 November 200909 June 2013|Blog, Digital Marketing

Pepper is thinking on a Facebook page for one of our clients. This led me to thinking about local businesses who've already established a Facebook presence. Here's a non-scientific, inadmissible in court, breakdown of KFC Trinidad & Tobago's Fan Page...

The Future of Advertising

by Pepper Advertising|29 October 200909 June 2013|Ad Industry, Blog, Marketing Strategy

People don't need advertising anymore to tell them about new products. And if they want to find out, they will find out on their terms.

Are you untouchable?

by Pepper Advertising|26 October 200909 June 2013|Ad Industry, Blog

I’ve been reading an article in the New York Times titled “The Untouchables” which basically talks about how you must stay ahead of the curve to remain competitive in the labour market. So what differentiates you from others in your...

Differentiation: Vanilla or Chocolate Macadamia?

by Dennis Ramdeen|25 October 200909 June 2013|Blog, Marketing Strategy

In a world in which more and more average work can be done by a computer, robot or talented foreigner faster, cheaper "and just as well," vanilla does not cut it anymore. It's all about what chocolate sauce, whipped cream...

Sonnet to Venky’s

by Dennis Ramdeen|23 October 200909 June 2013|Blog, Marketing Strategy

We did not know her because we just met A perfect stranger in a far far place She saw no religion she saw no race Welcomed with open arms we won't forget Our sweet new friend for life without regret More than you...

Has Venky’s paid it forward…..

by Dennis Ramdeen|23 October 200909 June 2013|Blog, Marketing Strategy

One cardinal rule in marketing is that you must get distribution before you start advertising. Why tell people about a product that they cannot find. That is a double whammy. You're throwing away ad dollars and getting people vex as well. Some of them...

Viral Video Success: Volkswagen’s Fun Theory

by Pepper Advertising|22 October 200926 August 2014|Blog, Digital Marketing

In case you missed it, an amazingly good example of a social media campaign. Take note those of you searching for ideas to jump start a social media campaign. Essentially, VW is trying out new ideas on changing behaviour. Their...

2 Branding Ideas not born from a Press Ad

by Pepper Advertising|22 October 200909 June 2013|Ad Industry, Blog, Marketing Strategy

Two outstanding examples of branding, NOT involving traditional media. CUNA chooses to feature their employees in newly designed uniforms. UTC awards a more than worthy scholarship winner with a laptop. How can you build brand awareness and do good at...

Go where your customers are…

by Dennis Ramdeen|21 October 200909 June 2013|Blog, Marketing Strategy

I’m leafing through the Scorch October edition and I run into a Friskies ad. Now let me say up front that I know zero about pets, their needs, their likes and their owners’ buying habits. Yet I was very surprised...

Top 10 ‘Shubh Divali’ Ads 2009

by Pepper Advertising|20 October 200909 June 2013|Blog, Traditional Advertising

Did you have a good Divali? Personally, I saw more deyas in the newspaper than I did in actual life. Here's a round up of the Top 10 Divali ads. It was more difficult choosing this list than the Eid...

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