differentiation

by Dennis Ramdeen|07 August 201108 June 2013|Blog, Marketing Strategy

I met a salesman today named Langston Roach. He's the founder of the company that sells mostly cleaning products under the Lanher brand name. Here's his story: He started his company from his garage 26 years ago with a loan...

10 Things only Trinidad and Tobago have?

by Dennis Ramdeen|01 August 201108 June 2013|Blog, Marketing Strategy

Doubles (breakfast, lunch and dinner) Inventor of the steel drum (plus Tokyo, Trinidad All Stars, Desperadoes and Exodus) Creators of Crix, Angostura Bitters, Solo and Carib Machel Montano (and Boogsie) Kitch, Sparrow and Sundar Popo Brian Lara: Test Cricket Runs...

“Do it, we will get mileage…”

by Dennis Ramdeen|30 July 201108 June 2013|Blog, Marketing Strategy

The other day my son Sunil was telling me that he wanted to do something with the brand he manages, Wendy's, because "he would get good mileage". Being a good father, I immediately scolded him for using the "m" word. ...

Who gives the best service in Trinidad and Tobago?

by Dennis Ramdeen|15 July 201108 June 2013|Blog, Marketing Strategy

For me Trotters wins the service game in Trinidad and Tobago hands down. And I mean across all categories; restaurants, banks, insurance companies, utilities and even neighbourhood bread and roti shops. Trotters has cracked the service code. And they do...

Is your brand leaving money on the table?

by Dennis Ramdeen|25 June 201108 June 2013|Blog, Marketing Strategy

Should Mario's sell chicken and chips? Should Dopson's Roti Shop sell cheese cake? Should pepper advertising ad agency be doing Events and Social Media? Can Kiss launch an ice cream brand? What about Chubby juice? Can Unipet get into car...

Are Ad Agencies dying?

by Dennis Ramdeen|27 May 201108 June 2013|Ad Industry, Blog, Traditional Advertising

As the operator of an ad agency, I have to tell you that these days I have been thinking about the changes I'm seeing and wondering if agencies will survive. Here's some of the things that we did not have...

10 Things Gayelle can do to survive.

by Dennis Ramdeen|22 May 201108 June 2013|Blog, Marketing Strategy

Gayelle appeals to a niche target in a tiny tiny population. So that's niche squared. So on it's best day Gayelle will only ever attract a tiny tiny audience. And advertisers most times don't use mass media to reach tiny...

Caribbean Airlines seeing RED.

by Dennis Ramdeen|16 April 201108 June 2013|Blog, Marketing Strategy

What should CAL do to send RED back to Ireland? Have a read of the How Budget Airlines work below and it offers some clues as to what RED is likely to do to win share profitably. The thing about...

Creative by Committee?

by Dennis Ramdeen|14 April 201126 August 2014|Blog, Marketing Strategy

Creative by Committee does not work... I've always been against creative by committee. So I googled to see what others think about this and found this gem of an opinion below from Wendistry: Here are some of the reasons why...

Marketing Lessons from a Four Star General.

by Dennis Ramdeen|12 April 201108 June 2013|Blog, Marketing Strategy

It all comes down to one thing. There's no sense making excuses or blaming others. Here's his story. Born in the Bronx to Jamaican parents. He did not attend West Point or go to an Ivey League School. He was...

Is Machel Montano messing with his brand by going back into Soca Monarch?

by Dennis Ramdeen|29 January 201109 June 2013|Blog, Marketing Strategy

Machel is going back into the Soca Monarch and the fans love it. And that's all that should matter right? Wrong! Machel has been doing some pretty heavy strategic brand stuff in the past little while, culminating in his...

SOCA NEEDS AN AD AGENCY

by Eric Barry|26 January 201109 June 2013|Ad Industry, Blog

I have been called old many times by my younger colleagues. They think it a poke in my rib. I see it as a compliment. Unlike them, I have lived in one era, I am living in the current and...

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