Ad Industry

by Dennis Ramdeen|21 November 201321 November 2013|Ad Industry, Blog

We don't tell our dentist, Doc I think we should go for a general anaesthetic instead of a local one for this cavity work. Why? Because we trust our dentist because of her 10 years of study, shown by all the...

T&T Advertising Hall of Fame. Thank you Clive, John, Kitty and David.

by Dennis Ramdeen|23 October 201324 October 2013|Ad Industry, Blog

The Advertising Agencies and the ad community got together earlier this evening to induct its first four 'Hall of Famers'; Clive Belgrave, John Corbin, Katherine Inglefield and David Martin. These people cut the track so that those of us in...

Are you indispensable?

by Dennis Ramdeen|01 October 201302 October 2013|Ad Industry, Blog

At KFC we used to have a saying about "climbing the accountability ladder." The higher up on the ladder you are, the more you are taking ownership of a task or project. Some people don't like climbing the ladder. Because...

Advertising Agencies in T&T “eating a food” too.

by Dennis Ramdeen|14 September 201325 September 2013|Ad Industry, Blog, Marketing Strategy

Mark Silveira in his book says: "Most advertising is neither awful nor great. It’s something infinitely more dangerous. It’s ordinary. So-so, as they put it. Or just plain average, like a lot of other things in the world—products, people, intellects, you...

Happy 8th Anniversary Pepper! How ’bout a #ThrowbackThursday….

by Pepper Advertising|15 August 201326 August 2014|Ad Industry, Blog, News, Pepper

... of the entire staff???! In honour of our 8th anniversary (which falls on Sunday 18th August), we’re going back in time with photos of Pepper peepz from approximately 8 years ago. Can you put the names to the faces?...

Client-Agency relationship…partner or hired help?

by Dennis Ramdeen|31 July 201305 September 2013|Ad Industry, Blog

When I was on the client side, I thought I was a pretty good client. (Agencies may disagree.) For example, I shared info with my agency. In particular, on how our sales were doing. Most times I would give an...

Top 10 challenges of marketers in Trinidad and Tobago.

by Dennis Ramdeen|07 May 201307 June 2013|Ad Industry, Blog

Lack of Accountability. We really don't know the relationship between investments and results. "Marketers don't think like business people" (McKinsey CEO/CMO Survey) To many practitioners and companies marketing = advertising We don't go deep enough to understand human behaviour....

T&T ad agency Pepper announces 4 day work week.

by Dennis Ramdeen|01 April 201326 August 2014|Ad Industry, Blog, News, Pepper

8 year old boutique ad agency Pepper is showing that not only their approach to marketing communications is unique. They announced that they will be moving to a 4 day work week with effect from April 1, a first for...

Trinidad and Tobago advertising agencies. Death by Shutterstock.

by Dennis Ramdeen|29 March 201307 June 2013|Ad Industry, Blog

We regret the announce the death of the Advertising Agency in T&T (as we know it). Died in the first quarter of the 21st century. Wife to brand and marketing managers, relative of media houses, production companies, printers, talented...

6 lessons in my 6 years @ Pepper

by Pepper Advertising|12 March 201325 September 2013|Ad Industry, Blog

Today makes it 6 years since I joined Pepper! It has been a unique learning experience for me and just wanted to share 6 things I’ve learnt. It’s OK to disagree with the client. Even though you need to always...

Jimmy Aboud online: a nice surprise

by Eric Barry|22 November 201207 June 2013|Ad Industry, Blog, Digital Marketing, Marketing Strategy

What gets me upset with many people from my beloved island is that they like to bad talk everything there is to bad talk about Trinidad and Tobago and never give praise where praise is due. Left to me, I...

Winning radio ads

by Eric Barry|12 November 201207 June 2013|Ad Industry, Blog, Marketing Strategy

Writing for radio is my strong point. I love this medium as it costs a fraction to produce in comparison to television so there is little to no limit for the imagination. Well written copy recorded by excellent voices can...

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