Ad Industry

by Pepper Advertising|18 October 201226 August 2014|Ad Industry, Blog

Achilles had his heel. Sailors had scurvy. Writers had - and may always have...writer's block. For persons charged with generating creative words on a daily basis, it's not a rarity to encounter this 'little' speed bump ever so often. Thankfully...

A novel take on the alcohol ad

by Eric Barry|02 October 201207 June 2013|Ad Industry, Blog, Traditional Advertising

We have seen it a thousand times before; the alcohol ads depicting the suave man conquering the willing, sensual female. I quite enjoyed this Tazovsky Vodka ad out of Romania that turned this stereotypical type of ad upside down. http://www.youtube.com/watch?v=jONtXIzFuPI...

Nike+ gets a high score.

by Bjorn Stodart|18 July 201207 June 2013|Ad Industry, Blog

Thanks to Nike+, exercise is officially a video game. That's the clear message delivered in these two eye-catching ads for Nike+. The FuelBand product (an accelerometer you wear on your wrist which tracks your activity and energy expenditures and translates...

Is last minute in T&T DNA?

by Dennis Ramdeen|30 June 201207 June 2013|Ad Industry, Blog

I have figured out a competitive advantage for our small Agency. For pepper advertising to win, we must adopt a first minute attitude. You see often, like the rest of T&T, we don't tell others on our team what we...

T&T marketing raised on a diet of tactics.

by Dennis Ramdeen|27 June 201207 June 2013|Ad Industry, Blog

"I want a full-page. full color press ad and I want it to run in all the dailies." You are far more likely to hear this than; "Let's try to figure what we should mean to our customers." Too often...

Can a T&T ad agency win without pitching?

by Dennis Ramdeen|26 June 201207 June 2013|Ad Industry, Blog

I'm currently reading a book by a revolutionary Blair Enns entitled "The Win Without Pitching Manifesto". Blair obviously has done a lot of pitches as he displays a deep understanding of the pain and suffering that comes with pitching. His...

Loving my local logo

by Eric Barry|06 June 201207 June 2013|Ad Industry, Blog, Marketing Strategy

We always talk about the logos of international brands such as FedEx and Nike, however I cannot recall any discussion on local logos except when there is a logo competition. Over the weekend I took the bus to San Fernando...

We ad agency people need blinkers.

by Dennis Ramdeen|05 June 201207 June 2013|Ad Industry, Blog

According to Arravale Racing, "Blinkers help to keep a horse focused on what is in front of him during a race. Blinkers are used on horses that tend to look around too much during a race, and need some help...

FREE GIVEAWAYS!

by Eric Barry|01 June 201207 June 2013|Ad Industry, Blog, Marketing Strategy

Good heavens!!!! I had intentions of beginning this blog with, "Only in Trinidad..." but to my dismay, I discovered that my topic today is not intrinsic to Trinidad and Tobago. To what do I refer? The continued use in local...

Clash of the Commercials

by Eric Barry|22 May 201207 June 2013|Ad Industry, Blog, Marketing Strategy

On CBS last night I viewed the show Clash of the Commercials: USA vs the World. The premise of the show was a countdown of the top ten commercials in the world (inclusive of the USA's) and for the final...

Are we rewarding emotional intelligence enough in Trinidad?

by Dennis Ramdeen|20 May 201207 June 2013|Ad Industry, Blog

Society rewards thinkers and doers. But only certain kinds of thinking and doing. Lawyers and surgeons get paid a lot for thinking and doing. Artists generally aren't so lucky. In the office the sales people who deliver the sales have...

Whose your caddie?

by Dennis Ramdeen|11 May 201207 June 2013|Ad Industry, Blog

According to the Inside Golf Magazine the great British golf broadcaster Henry Longhurst once said: "A good caddie is more than a mere assistant. He is a guide, philosopher and friend". Other people have likened a caddie to a co-competitor/teammate,...

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