Ad Industry

Ten things Marketing Managers should not have to worry about.

by Dennis Ramdeen|15 April 201108 June 2013|Ad Industry, Blog

Doing what their boss wants. Having enough product. (to sell) Creative by committee Frequent budget slashing Inconsistent product quality Frequent price changes Poor company ethics (applies to any manager for that matter) Uncompetitive compensation Non-alignment with Sales Manager and sales...

Can local advertisers do the Body Wine like a Trini?

by Eric Barry|08 April 201108 June 2013|Ad Industry, Blog

I have only recently recovered from my foray with Carnival 2011. It was a first for me. I actually played with a band, something I swore I would never do. For the most part, I had a great time, despite...

KLM Personal Space

by Eric Barry|23 March 201109 June 2013|Ad Industry, Blog, Marketing Strategy

http://www.youtube.com/watch?v=ecDH5uqsKLA A very nice ad on KLM Airline's Business Class: KLM Personal Space Experiment

Soca Monarch: Talent Contest or Elections?

by Dennis Ramdeen|07 March 201108 June 2013|Ad Industry, Blog, Marketing Strategy

Once upon a time Soca Artists got on stage, strutted their stuff and at the end of the night someone was named Soca Monarch or Chutney Soca Monarch. Ask Ronnie McIntosh or Sonny Man or Superblue, the latter would...

Battle of the Exes part II: H.R. at the “O.K. Corral”

by Eric Barry|21 February 201108 June 2013|Ad Industry, Blog

It was not high noon, yet the atmosphere was as heated as the day’s midpoint when the hour to congregate among the differing parties had arrived. On the left were the Account Executives. On the right were the Creative Experts...

SOCA NEEDS AN AD AGENCY

by Eric Barry|26 January 201109 June 2013|Ad Industry, Blog

I have been called old many times by my younger colleagues. They think it a poke in my rib. I see it as a compliment. Unlike them, I have lived in one era, I am living in the current and...

Black Swan is no ugly duckling.

by Bjorn Stodart|25 January 201126 August 2014|Ad Industry

First off... Not gonna lie, kind of a disturbing movie but there was something about it that you couldn't help but want to see more. I watched it with some friends while abroad and I think when the show was...

Size and color matter…and so does being different.

by Dennis Ramdeen|22 January 201108 June 2013|Ad Industry, Blog

I came across a Cahners Survey on black and white VS color ads which is logical. And given its robust sample size it's probably true generally speaking. It concludes that color ads work better than black and white ads. And...

Battle of the Exes

by Eric Barry|12 January 201109 June 2013|Ad Industry, Blog

In the advertising world, it is common for there to be varying levels of tension between the Account Executives and the Graphic Arts Experts from time to time. Unlike a military war where each side is seeking its own interest,...

Media Schedules are the ‘orphans’ of advertising (and so are the people who plan them)

by Dennis Ramdeen|28 December 201009 June 2013|Ad Industry, Blog

Winfield Aleong, my first mentor in the advertising business, used to lament that clients would spend hours haggling over the punctuation in a headline and leave the approval of their media schedule to one of their juniors. Of course the...

Make sure your brand works before advertising it

by Dennis Ramdeen|11 December 201009 June 2013|Ad Industry, Blog, Marketing Strategy

Why the rush to advertise? Because the Board wants to see that we are doing something. Because I want the stock market to see that I'm launching new products. Because it's a cool thing to do. Who doesn't like the...

Advertising Wear Out – Can your advertising help your Competitor?

by Dennis Ramdeen|09 December 201009 June 2013|Ad Industry, Blog, Traditional Advertising

Is there such a thing as advertising wear out? The short answer is yes. The wear out factor was alive and well in the recent elections campaign in T&T when both parties appeared to have a bottomless bag of money...

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