Ad Industry

The New Business Pitch- AKA Powerpoint Hell

by Dennis Ramdeen|18 November 201009 June 2013|Ad Industry, Blog

I have sat on both sides of the table in an ad agency pitch. One of them included a native Indian tribe as the Agency sought to give themselves the edge. It's always too much about how do we woo the client...

Criteria for the ‘Top 20 TT Brands’

by Pepper Advertising|26 October 201009 June 2013|Ad Industry, Blog

Faithful readers, Pepper Advertising needs your help. We're embarking on an ambitious project - something that (to our knowledge) has never before been attempted in Trinidad & Tobago. We're creating, compiling, rating and ranking the Brand playing field in Trinidad...

10 Common Ad Agency sins

by Dennis Ramdeen|26 October 201009 June 2013|Ad Industry, Blog

Having an Accountant run the shop. Or make marketing decisions. Not letting the media buyer in on the brand strategy. Developing a campaign without a clear single minded positioning. What are you advertising then? Promising stuff to the client and not...

10 Things that worry me about the Ad Business in T&T

by Dennis Ramdeen|25 October 201009 June 2013|Ad Industry, Blog, Traditional Advertising

Not enough marketing mentors. So whose teaching marketing craft? Ads that win awards don't necessarily sell more products. The ad industry is not investing in any self improvement. Research is non-existent. So we are all guessing. Tactics trump strategy. With...

Made in T&T. Never!

by Eric Barry|14 October 201026 August 2014|Ad Industry, Blog, Traditional Advertising

After the euphoria of getting into the advertising world has faded, there is a common realisation and statement from us in the creative department when we look at clever ads on cable television or in foreign magazines – “That would...

10 Tips for getting more from your Advertising Account Executive

by Dennis Ramdeen|08 September 201009 June 2013|Ad Industry, Blog

Treat your Account Executive (AE) as part of your marketing team who works from another office. (so share everything including if the campaign worked or flopped) Don't hassle over the shade of green used in the headline. Fuss plenty over...

Left Brain. Left Brain

by Eric Barry|20 August 201009 June 2013|Ad Industry, Blog

For someone who regularly suffers from short term memory loss, I am surprised by the many things I remember from my childhood. I remember crying like mad in the road as my mother carried me to pre-school when I realised...

The Copy on Copy

by Eric Barry|16 August 201009 June 2013|Ad Industry, Blog

Whenever I “bounce up” friends I have not seen for a considerable time, I have the same conversation. Friend: “What you doing now?” Me: “I’m a copywriter.” Friend: “Eh?” Me: “I write ads at an advertising agency.” Friend: “Oh!” Their...

Pepsi set to take on Coca Cola in Trinidad… finally

by Dennis Ramdeen|02 August 201009 June 2013|Ad Industry, Blog

Pepsi is finally going to show up on the Trinidad stage. Why? Because the Blue Waters folks just bought into Pepsi. And if they can do to Coke what they did to Red Bull, well then we're in for some...

10 Things You Need to be a Great FMCG Marketing Manager

by Dennis Ramdeen|02 August 201009 June 2013|Ad Industry, Blog

Know who Phillip Kotler is (and understands the 4 P's well) Willing to hit the road (fmcg marketing is not a desk job) Understand and embrace the other "P", positioning Understand brands' P&L's and how the company makes money Know...

Super Barry

by Eric Barry|30 July 201009 June 2013|Ad Industry, Blog

I have been in the advertising industry (if we can call it that in Trinidad & Tobago) for approximately ten years. I may have probably spent just as many years dreaming of entering the exotic world of advertising. When I...

5 Ways to produce Poor Advertising and 6 ways to avoid it

by Dennis Ramdeen|23 June 201009 June 2013|Ad Industry, Blog

Here’s what many clients think agencies are: A supplier- like my stationery supplier except they deliver ideas, sometimes damn good ones The people I call to communicate the strategy (not the ones I call to help me with strategy) The...

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